Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
- Fanta Blood Orange Continues Italian Tradition of Local Ingredient Sourcing
Coca-ColaFreestyle Mixologists: Summer Contest Offers $10,000 Grand Prize for Top Custom Combination
Coca-ColaBottlers Mark Major Milestones
- Beyond the Mic: Sprite Spotlights Tomorrow’s Hip-Hop Tastemakers With ‘Thirst for Yours’ Campaign
- Report: U.S. Sales of Nonalcoholic Beverages Grew Nearly $5 Billion in 2018