Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
A Spectacular Upgrade:
Coca-ColaModernizing Iconic Neon Sign in Downtown Atlanta
Coca-Colaand its Industry Peers are Helping Americans Reduce Calories
- Coca-Cola Collaborates with DIESEL for Capsule Collection Created from Recycled Materials
- Coca-Cola Freestyle Crowdsources Creative Drink Mixes, Rewards Fan With $10,000 Grand Prize
Cinnamon, Winter Spice and All Things Nice:
Coca-Colaand Sprite Introduce Holiday Flavors