Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
- Coca-Cola to Acquire Minority Stake in BODYARMOR with Path to Ownership
- FANTA Features Bold Young Flavor Makers in New 'Flavor Out Loud' Summer Campaign
Gallery: KITH and
Coca-ColaRelease Third Capsule Collection
- The Varsity at 90: Coke’s North Avenue Neighbor Marks a Milestone
- Success, Failure and Zombie Hunting