And if you finish this slideshow with a craving for more music, we can help you out with that, too: listen to the latest up-and-coming artists featured in our 52 Songs of Happiness feature, or download the
Throughout the 30s and 40s, Coke sponsored a number of big-band radio shows. This illustration was used in 1935 as an advertisement for Ray Noble and his orchestra. Today we feature orchestras in whole new ways, such as when the Atlanta Symphony Orchestra recorded an anthem for the TOUR Championship by
With the increasing popularity of radio came creative new approaches to listening. This "cooler radio" was created in 1948 and, according to advertisements, was a "smooth, lustrous all-plastic cabinet in that familiar red, containing an extremely sensitive, high selective, powerful radio set having superb tone quality."
In recent days we've redefined the cooler again, including creating solar-powered coolers for rural parts of India as part of the 5by20 initiative.
The Hi-Fi club was created in 1958 to give teenagers a place to listen to music and dance, as a way to promote positive youth activities. By its second year there were already 47 clubs with almost 2 million members. Read more about the Hi-Fi Club here.
This 1969 calendar page from the Netherlands reads "Alles Gaat Better Mit Coke" - a slogan perhaps better known in the original English as "Things Go Better With Coke." This famous ad campaign transformed the concept of the radio jingle, as
The Coke-memorabilia-as-radio concept seen earlier never did fade away, as seen in this Japanese contour bottle radio from 1995...
More on Journey
- Coca-Cola Testing Cocktail-Inspired Line of Nonalcoholic Beverages in Atlanta
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
- Coca-Cola Christmas Truck Makes First-Ever Stop on the Arctic Circle to Meet Santa and His Reindeer
- No Blender Required: Simply Launches Line of Bottled 100% Fruit Smoothies
Coca-ColaRolled Out the Red Carpet in a Sea of Blue