The 10 Tel Aviv-based startups participating in The Bridge pilot program will officially become “alumni.” The six-month commercialization program has provided the startups with marketing training, access to experienced mentors, and opportunities to market their solutions to key partners throughout the Coca-Cola system.

To mark this momentous occasion, The Bridge recently hosted an innovation showcase at Coke's Atlanta headquarters wherethe startups had the opportunity to demo their product or service to a packed house of venture capitalists, independent investors, friends and partners of Coca-Cola, and Coke business leaders.

“We have assets and capabilities that no startup could ever have," Alan Boehme, The Bridge's executive lead, said during his opening remarks. "Startups have fresh ideas and intellectual property that we don’t have. The combination of those two makes a very powerful entrant.”

Check out a full-screen photo gallery from The Bridge Demo Day at Coke HQ.

What's Next?

The showcase was an inspiring day for the startups, and a big milestone in their path to commercialization. Be on the lookout for great things and big announcements from this group in 2015. From office expansions to partnerships with many different Coca-Cola teams to exciting new launches, the startups are poised to continue the growth and momentum that The Bridge has helped to provide.

“This is a startup’s dream of a commercialization fast-track,” said Bringg co-founder Raanan Cohen.

Though the 2014 program has concluded, the startups that presented at the showcase are still available and happy to connect regarding new opportunities and ideas. Visit for contact details on any of the startups, and read this Journey story for more on the program.

The Bridge Team continues to move at a feverish pace, and has already begun recruiting its next class of high-growth tech startups, set to launch in Tel Aviv this March. “This is the start of a wonderful opportunity for Coca-Cola to innovate and drive forward,” Boehme said.

Congratulations to The Bridge class of 2014 – Bringg, DOV-E, Hachiko, Neura, PersonalHeroes, SCREEMO, Ubimo, WeFind, WeissBeerger, and WSC Sports.

Watch a video recap of the event here.