Three years after joining the Circular Economy 100 (CE100), The
The New Plastics Economy, led by the Ellen MacArthur Foundation, is an ambitious, three-year initiative that brings together key stakeholders to re-think and re-design the future of plastics, starting with packaging, by applying the principles of the circular economy.
The New Plastics Economy initiative focuses on five interlinked and mutually reinforcing building blocks:
- Dialogue mechanism – Bringing together for the first time a group of leading companies and cities across the global value chain to complete collaborative demonstration projects and inform the other building blocks
- Global Plastics Protocol – Re-thinking plastic packaging materials, formats and after-use systems and standards to provide an economically and environmentally attractive target state to innovate towards
- Innovation moon-shots – Mobilizing targeted innovation ‘moon-shots’ focussed on system-wide solutions that have the potential to scale globally
- Evidence base – Closing critical knowledge gaps by building an economic and scientific evidence base from which to draw insights
- Outreach – Engaging a broad set of stakeholders, including citizens, educators, students, policymakers, NGOs, and industry associations in the redesign of a better system.
As the world’s largest beverage company, The
Learn more about the New Plastics Economy initiative at http://newplasticseconomy.org and in this detailed report: The New Plastics Economy: Rethinking the future of plastics.
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