This week, we’re marking the 100th anniversary of the
Here’s what I mean.
The bottle is an inspiration to us today because it shows how listening to consumers was – and is – essential to our future.
The bottle was created in 1915 because we needed a way to differentiate
I never take this innovation for granted. Without it, would
It’s a reminder that the future is far from certain. The world was changing in 1915, just as it is now.
The challenge today is adapting to an ever-changing environment. And
Our future relies on innovation, whether that means developing new products, investing in up-and-coming companies and brands or finding better ways to sell the products we already make.
What’s encouraging is that the long-term prospects for non-alcoholic beverages are so tremendous worldwide. Thanks to the great work of the past – including the creation of the
Some of our future growth will surely come from our existing portfolio, which includes 20 brands with more than $1 billion in annual sales. I also have complete confidence that our list of billion-dollar brands will continue to grow.
I believe in the future of Coke itself, too. We know that consumer habits are changing in much of the world; they’re telling us that they love Coke but that many of them want the option of smaller packages.
Imagine this: The original
When I look at our glass bottle, I see something that’s timeless. It’s an example of an innovative idea that is innovative yet today. And that makes it well worth celebrating, today and every day.
Muhtar Kent is chairman and CEO of The
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