Assouline, the production house behind elegant photo books commemorating Coke's 125th anniversary and the brand's indelible mark on the worlds of film, music and sports, will soon release a vibrant collection of images and art celebrating the Coca-Cola bottle not only as an icon of design, but as a symbol of optimism, happiness and shared moments. 

The 144-page hardcover book features essays from curator and journalist Stephen Bayley and Coke's own Ted Ryan and James Sommerville, along with iconic images and modern reinterpretations starring the Coca-Cola bottle. Pre-order your copy today here.