It’s been a little over a year since we opened the New World of
Almost a year before that – two years ago today, in fact -- we installed the very first artifact in the still-under-construction attraction.
Our first piece? A 1939 bright yellow Chevrolet panel delivery truck from Argentina.
The story of the truck is a great one. It actually was used to deliver
How did the truck get here?
The truck was shipped from Argentina (by boat) to Jacksonville, Florida, and was then transferred to a special auto carrier for its journey to Atlanta. The Chevy spent the night at our Company headquarters, so the employees could see it up-close, and on June 23, 2006, we drove it onto the construction site. A member of my team – one of the few who could drive this kind of stick-shift – actually drove it down the street.
However, he will not be driving it out of the World of
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Coca-Cola, the FIFA World Cup and a Proud Collector