Several years ago I was able to record an interview with Bill Backer. Backer served in a variety of roles with McCann Erickson, our longtime advertising agency. He began in the mail-room but eventually graduated to songwriter, copy editor, and eventually Creative Director for the
Today I want to share excerpts from the video I recorded with Bill. He played the jingle alone on the piano at the conclusion of the interview. I really enjoyed the day I was privileged to spend with this advertising genius.
More on Journey
- Born in New Orleans, Bred in Biloxi: Barq’s Celebrates 120th Anniversary
Coca-ColaLaunch Capsule Collection
- Odwalla Celebrates Heritage with ‘Road to Our Roots’ VW Van Tour
All American Games Highlight Partnership Between
- Coca-Cola Toasts 60 Years of Dreamland Bar-B-Que