Eighty-five years ago, on May 27, 1933, Coke achieved a notable “first.” In fact, it was a first for the entire soft drink industry – not just for
On that day, at the Century of Progress Exposition in Chicago (similar to a World’s Fair),
This may be commonplace today, but – until this day in 1933 – every Coke served at a soda fountain was stirred by hand. The Coke syrup was put in a glass, the carbonated water added and then they were stirred together with a spoon. People were amazed to see this innovation – a Coke served just by pulling a handle!
Can you imagine the lines to get a Coke at a restaurant if this dispenser hadn’t come along?
More on Journey
- Small Decision, Big Impact: Creative Campaign Highlights all the Good That Comes From Drinking Honest Beverages
Coca-ColaLaunch Capsule Collection
- Odwalla Celebrates Heritage with ‘Road to Our Roots’ VW Van Tour
- Stranger Things Have Happened: Inside New Coke’s Limited-Edition Comeback
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown