On March 22, the world will acknowledge World Water Day to celebrate the importance of fresh water and advocate for the sustainable management of freshwater resources.
Established in 1993 by the United Nations General Assembly, World Water Day is a reminder of the critical value of water to life, and a collective call-to-action to address the increased pressure that is threatening what is considered our most precious resource.
the days leading up to World Water Day, The
Today, approximately 783 million people lack access to safe drinking water and more than 2.5 billion don’t have adequate sanitation, making billions of people vulnerable to disease and food insecurity. By bringing attention to this alarming and disheartening situation, the partners aim to drive positive change to consumer behaviors toward water – encouraging people to conserve and make a difference.
to that change,
“Toast to Water” encourages people to take a photo or video toasting water with their favorite beverage and then upload it to Facebook, Twitter, Vine or Instagram and tag it with #ToastToWater. A selection of photos will be posted to the campaign’s website at www.toasttowater.com, which also offers information about global water challenges.
More on Journey
- Water Stewardship Infographic: Conserving Our Most Precious Resource
- Improving Our Water Efficiency
- Opinion: Let’s Make This the World’s Watershed Moment
Coca-ColaExpands Partnership with WWF, Announces Ambitious Environmental Goals
One Big, Thirsty World:
Coca-ColaPartners to Protect & Conserve Water Resources