Coca-Cola has teamed with the award-winning fashion accessory brand HEX for a capsule collection of sneaker bags.

The three-piece collection features mixed-materials on the exterior in a signature Coca-Cola red and white color scheme. Coca-Cola Georgia green inside lining features the Coke bottle as a graphic that adds an element of fun.

“Who doesn’t love Coca-Cola?” says Dan Maravilla, HEX co-founder. “It is a worldwide brand that represents great taste and authenticity. Coca-Cola continually reinvents itself in a way that is relevant for each generation. We had the perfect opportunity to utilize the brand within our rapidly-growing sneaker bag space and the results speak for themselves.”


The limited-edition collection features three sneaker-centric shapes: the Sneaker Duffel ($170), featuring two side sneaker pockets with a main center compartment for clothing and a laptop compartment; the Sneaker Backpack ($160), a fully functional #DeviceReady backpack with a special sneaker compartment accessed through the back of the pack, and the Sneaker Sling ($70), which serves as both a fanny pack and sneaker transport with HEX’s #DeviceReady storage pocket. 

The Coca-Cola by HEX Capsule is available at and many premium retailers domestically and internationally.