Inspired by the success of a longstanding partnership and aiming to significantly contribute to the Sustainable Development Goals (SDGs), the United Nations Development Program (UNDP) and The Coca-Cola Foundation (TCCF) expanded their collaboration in 2014 to launch New World. The four-year partnership is working to improve water supply and sanitation, promote responsible water resource management, and empower women and young people through more than 40 projects supporting communities in 19 countries.
The partners recently released two publications, first the New World: Inclusive Sustainable Human Development Initiatives, which highlights project achievements since 2014. New World has helped women develop business skills and establish companies, encouraged young people to become agents of change, piloted novel water access and management solutions, and improved access to sanitation.
Partners have also released a new publication The New World Project in Action that examines the contribution and linkages between the New World Program and the United Nations SDGs via 10 case studies from different regions including Tajikistan, Kyrgyzstan, Kazakhstan, Turkey, Palestine, Pakistan, Lebanon, Zimbabwe, Egypt and South Africa. The report looks into how New World-funded initiatives can contribute to the SDGs related to water, gender and livelihoods and how the results affect the lives of people at the local level.
Since 2014, New World has reached more than 1.5 million people. When it comes to water alone, the program is directly providing access to improved water, sanitation and enhanced water management to over 200,000 people, while indirectly benefiting the lives of an additional 600,000 people in surrounding communities.
Earlier this year on World Water Day, The Coca-Cola Foundation and Global Water Challenge (GWC) announced a US$2.25 million joint investment in New World. Together, partners encourage civil society participation in catalyzing solutions for safe water challenges and youth and women empowerment across Central Asia, South Asia, Eastern Europe, the Middle East, and Africa. TCCF and GWC will collaborate in the program’s third-generation effort to expand New World’s impact through 22 projects across 17 countries.
Download the full New World publication and read achievements by country here. Link to our New World stories on Journey about how a water-stressed village in Lebanon gets ‘water-wise,’ the ‘Queen Bee’ project in Turkey, and sustainable development in the Yelnya Reserve. You can also view The Coca-Cola Company’s 2016 Sustainability Report to learn about our 2016 sustainability highlights.