entrepreneurs are the new rock stars. At Coca-Cola
, we couldn’t agree more.
We’re forever seeking ways to expand our culture of innovation and
entrepreneurship that we began over 125 years ago. We recognize that it is our
duty, our privilege, to drive innovation that delivers economic, social and
Brainstorming at Coca-Cola Startup Weekend
Over the past several years
Coca-Cola has put forth a concentrated effort to create breakthrough and
disruptive innovation, asking the question “how do we disrupt ourselves?”
Answering this question has put us on a journey of innovation - a journey that
will guide our company through the next 125 years.
Last year, Coca-Cola began a partnership
an organization called UP
whose goal is to create vibrant entrepreneurial communities
around the world by connecting entrepreneurs with the resources they need to be
successful. We are thrilled to announce that the Innovation + Entrepreneurship
team and the International glacéau vitamin
water teams have committed to
continuing this relationship by co-sponsoring UP Global’s largest global
program, Startup Weekend, into 2015.
mission is centered on making entrepreneurship possible for everyone - and we
are committed to building strong communities to make this a sustainable
reality. By 2016, we aim to have a presence in 1,000 thriving entrepreneurial
communities. Partnerships that support our local efforts but recognize our
global impact are what make that goal possible,” says UP Global CEO and
President, Marc Nager.
launches community-based, action-oriented programs that steward
entrepreneurship. They are on a mission to “make the world a more innovative
and prosperous place, one community at a time.”
To that end, Startup Weekend is
a 54-hour entrepreneurial immersion session where participants learn, network,
innovate, pitch, and refine ideas - many
of which evolve into businesses. With countless innovation success stories and
vast resources to foster entrepreneurial communities on a global scale, The
Coca-Cola Company is proud to support UP
Global’s mission – a mission that we share.
“We love Startup Weekend
because it’s locally oriented, volunteer-driven, and gives us a chance to
directly support the communities that are so
important to us,” explains Carie Davis, Global Innovation Director for The
Rich Robinson pitches his idea at Coca-Cola Startup Weekend.
international markets, glacéau vitamin
water strives to “enable the
entrepreneur within us all” - because glacéau vitamin
once a startup too. Local glacéau vitamin
water teams around the
globe will be collaborating with Startup Weekend organizers to create unique experiences,
hydrate events, and mentor new entrepreneurs as they begin their journeys.
Partnering with Startup Weekend offers a
platform for glacéau vitamin
water to provide support to entrepreneurs as
they take their ideas from napkin to the next big thing. “The partnership is a
great opportunity for us to capture the cultural movement that is
entrepreneurship, and reinforces our commitment to support it,” says Kevin
Burke, Senior Brand Manager for glacéau vitamin
we believe we can all learn how to work with the speed and focus of a startup
to continue to drive growth for our business and the communities in which we
operate. Over the past year we’ve worked with UP Global to host 4 Startup Weekends inside
Coca-Cola that afforded over 300 associates the opportunity to experience lean
innovation first hand. Our work with Startup Weekend and their Community Leaders
has also provided a conduit to entrepreneurial
communities, allowing us to better support innovation while learning from the
experts who do this every day.
thrilled to empower entrepreneurs around the globe - and look forward to
continuing the journey.
Want to get involved? Here’s how: