Simple, iconic and approachable.  Those three words are what guided innovative designer and Swedish-American Thomas Meyerhoffer in his quest to modernize a Coke classic—the now 84 year-old bell glass.  Reflecting on his design quest to transform tradition, Meyerhoffer says “When I was asked to do a modern interpretation of a Coca-Cola glass, I thought: ‘How do you update an icon?’” 

A Twist on Traditional

Heritage ad

1947 Coca-Cola Advertisement featuring the Bell Glass

Meyerhoffer discovered his answer among the thousands of Coke bottles and glasses collected throughout the company’s 126-year history and stored inside the archives.  As a designer known for crafting surfboards that aren’t just beautiful or functional, but experience-enhancing, Meterhoffer says during his tour of the Atlanta archives, “I realized that Coca-Cola has always created design around a unique drinking experience.  I wanted to follow that tradition and create a new simple story around the brand’s image.”

Meyerhoffer’s story has a happy and refreshing ending.  His journey to create a simple shape that comes alive when you pour an ice-cold Coke:  the Coca-Cola Heritage Glass. 

The Coca-Cola Heritage Glass

The Making of a Modern Vessel 

Released in February, the clean design of the heritage glass is intended to capture the magic of the drink. The sculpture merges a straight base with a gently closed bowl on top to form an elegant, memorable shape.  But beyond its traditional good looks, the carefully shaped top delivers the unadulterated Coca-Cola taste, bringing the sparkly, bubbly experience to life and placing ice cubes in the perfect drinking position.

Soda Sound Off 

Drumming on heritage glasses

Drummer and guitarist keeps the beat using Coca-Cola Heritage Glasses

Infusing drinkware with innovation didn’t stop at design.  For the Coca-Cola Heritage Glass debut party at the retailer Colette in Paris, France, the glass made its first appearance as an instrument.  New York City Band, Chairlift swept the stage in collete's water bar using the curvy glasses to create percussion sounds. Describing the band in three words as inventive, original and unafraid, Coca-Cola global licensing manager, Marsha Snyder Schroeder said of Chairlift, “Their ability to create new music was instrumental in selecting them to help us launch this glass in a fun and creative way.”

Watch the Video of the Event: 

Simple, iconic, approachable or inventive, original and unafraid?  What three words would you use to describe the Heritage Glass kick off? Let us know in the comments section below.

At a Store Near You: 

Initially sold exclusively at Colette, Printemps will sell the glasses through July 2013 until they are made available through Coke’s usual distribution channels which includes specialty and department stores.