At Coca-Cola, we believe innovation is something new that creates value and supports our company’s ambitious, yet simply worded, mission: To refresh the world, inspire moments of optimism and happiness, and create value and make a difference. Those innovations, in whatever form, create economic value, build equity in our brands and shape the reputation of our business.


Our holistic approach is embedded in everything we do, from physical innovations like PlantBottle and Coca-Cola Freestyle, to marketing engagements such as campaigns like "Share a Coke" and partnerships with companies like Misfit Wearables, to our social responsibility efforts like EKOCENTER. Each creates new value for our company and communities, and supports our mission.

The Coca-Cola Company was built on a new innovation – brand Coca-Cola – which introduced an entirely new beverage category 128 years ago. Throughout our history, we have been at the forefront of adopting new technologies, establishing new, creative marketing approaches and contributing to the success of the communities where we do business.


Innovation is not a function or a department, but rather an approach that is embraced across our entire company – from developing new products and packages, embracing new technologies, partnering with the startup community, adopting new processes, engaging in new ways with consumers and customers, and nurturing an innovative culture among our employees. We know we don’t have all the answers. By partnering with organizations outside our company in a collaborative way we can create win-win situations and drive new value for our business and our partners.

Watch this video to learn more about innovation at Coca-Cola: