If your holiday surprise planning skills are lacking,
These high-tech bottles will only be sold at two stories in Sicily. Additionally, Coke will distribute the seasonal packs to social media influencers across Central and Eastern Europe.
The soundcap technology was developed by digital agency Gigigo from Spain, while Buenos Aires-based agency David created the promotional film.
More on Journey
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- Introducing “smartwater® futures,” an Interactive Event Created in Partnership with The Infatuation
- Coke North America Uses Indiegogo for Test-and-Learn Pilot of Valser Mineral Water
- FANTA Features Bold Young Flavor Makers in New 'Flavor Out Loud' Summer Campaign
Coca-ColaJourney Stories to Revisit This Summer