If your holiday surprise planning skills are lacking,
These high-tech bottles will only be sold at two stories in Sicily. Additionally, Coke will distribute the seasonal packs to social media influencers across Central and Eastern Europe.
The soundcap technology was developed by digital agency Gigigo from Spain, while Buenos Aires-based agency David created the promotional film.
More on Journey
- Opinion: Let’s Make Atlanta First U.S. City Without Packaging Waste
Coca-ColaRolled Out the Red Carpet in a Sea of Blue
- Introducing smartwater sparkling blood orange, fuji apple pear and raspberry rose
- Coca-Cola Launches Odwalla Craft Ades, Wins Innovation Award
- From the Fringe to the Mainstream: Odwalla Launches Smoobucha