If your holiday surprise planning skills are lacking,
These high-tech bottles will only be sold at two stories in Sicily. Additionally, Coke will distribute the seasonal packs to social media influencers across Central and Eastern Europe.
The soundcap technology was developed by digital agency Gigigo from Spain, while Buenos Aires-based agency David created the promotional film.
More on Journey
- fairlife Ultrafiltered Milk Coming to Canada
- Coca-Cola’s Military Share-A-Coke® Cans Available Exclusively at Dollar General
- Coca-Cola Co. USA Goes Even More Local, Focuses on Community Action in Next Wave of Company Communications Effort
- 5 Summers of Share a Coke: How the Team Behind the Hit Campaign Keeps Things Fresh Year After Year
Forever 21 Launches