If your holiday surprise planning skills are lacking,
These high-tech bottles will only be sold at two stories in Sicily. Additionally, Coke will distribute the seasonal packs to social media influencers across Central and Eastern Europe.
The soundcap technology was developed by digital agency Gigigo from Spain, while Buenos Aires-based agency David created the promotional film.
More on Journey
- Coke Bottles to Sport College and Pro Football Logos This Fall
- Coke Invites Fans Into the Tiny Worlds of 14 Brands Through Mobile Content Platform
- Meet the Coca-Cola Six Pack of Olympic Games Tokyo 2020 Athletes
- Innovation Gurus Unbottle DASANI’s Sustainable Packaging Breakthroughs
- Small Decision, Big Impact: Creative Campaign Highlights all the Good That Comes From Drinking Honest Beverages