Jason Derulo brings fans to his hometown of Haiti in the official music video for “Colors”, the
Shot in Miami, where the multiplatinum-selling artist grew up, and at The Citadelle Laferriére in Nord, Haiti, the video brings together people from around the world to celebrate their respective flags and nationalities. Wyclef Jean, also of Haitian descent, represents his “colors” in a cameo.
Coca-Cola partnered with Derulo to craft a song that reflects its values of optimism and inclusion, and that celebrates the vibrancy and excitement of the FIFA World Cup and its role in bringing people together. The unifying anthem is a rallying cry for fans around the world to embrace their “colors”, a concept that extends beyond country flags and team jerseys.
“Colors” is a musical melting pot of genres and cultures. “When you set out to make a World Cup anthem, you want to create something international that fans around the world can enjoy,” Derulo explained. “This song has an island vibe. It has African rhythms. And it has a Latin influence with the guitar. I meshed all of these things together and added a stadium feel so everyone can feel like it’s their sound.”
Derulo is collaborating with a diverse array of international artists – from Switzerland, to Saudi Arabia, to South Africa – on a series of local remixes of “Colors” to be released in the coming months.
The partnership with Derulo marks the latest chapter in Coke’s global marketing campaign for the 2018 FIFA World Cup, following the brand’s signing of its first-ever-virtual ambassador, Alex Hunter, for the EA FIFA 18 game, and the kickoff of the 2018 FIFA World Cup Trophy Tour by
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