With Memorial Day weekend just days away, the World of Coca-Cola in downtown Atlanta is preparing to kick off summer with the launch of new short film, a new mobile app, a gallery featuring the work of American folk artist Howard Finster, and discounted admission in honor of the seventh anniversary of its Pemberton Place location on May 24.

A new six-minute film titled “Moments of Happiness” celebrates some of life’s most memorable moments experienced by people of different ages and cultures around the world. It’s only available for viewing inside the Coca-Cola Theater.

“We refer to the World of Coca-Cola as the Home of Happiness, so it makes a lot of sense that we feature a film that reflects that,” said Russell Jacobs, general manager of retail and attractions, Coca-Cola. “The film follows people going through milestone life experiences like skydiving for the first time, along with moments like surprising a loved one on a special occasion. That’s what the World of Coca-Cola is really all about – those shared moments of happiness, large and small.”

The new World of Coca-Cola Explorer mobile app, meanwhile, operates like a personal VIP tour guide inside the attraction using location-sensing technology. In addition to providing general info about the World of Coke and an interactive map, the social media-powered app lets guests discover fun facts about Coca-Cola, create custom photos, and keep a journal of their favorite flavors from around the world in the Taste It! beverage lounge. Coke fans can check in when they arrive by enabling Bluetooth on their iPhones, then receive engaging content as they make their way through the attraction. Learn more.

On Friday, May 23, a new gallery in the Pop Culture area of the World of Coca-Cola will open featuring works from Howard Finster. A self-taught artist and Baptist minister from Georgia, Finster is considered one of the most important folk artists of the 20th century. He loved Coca-Cola and often used the iconic bottle shape in his artwork.

Howard Finster: Visions of Coca-Cola will include items from The Thomas E. Scanlin Collection, including a 13-ft. Coke bottle depicting historical figures in the artist’s unique style; an 8-ft. original folk art bottle, which Finster created for the 1996 Olympic Games in Atlanta and later inspired a global art project; and tools from his studio that became works of art themselves.

Finally, the World of Coca-Cola is celebrating its seventh anniversary in Pemberton Place with a special ticket offer. Starting at 9 a.m. on Saturday, May 24, the first 700 guests to purchase tickets at walk-up ticket windows will pay $7 for general admission (a $9 savings). Limit seven discounted tickets per guest. The discounted tickets are only valid for same-day admission on May 24.

Learn more about the World of Coca-Cola kickoff to summer and seventh anniversary celebrations at www.worldofcoca-cola.com.