The Coca-Cola Sundblom Santa Claus officially has his
own wax likeness.
Jolly ole’ Saint Nick – sporting his traditional red suit,
belt and leather boots, and holding a bottle of Coca-Cola in his right hand – recently
joined Charlie Chaplin, Louis XIV and 300 or so other celebrity statues at the Musée
Grévin in Paris. The famed wax museum, which welcomes 800,000 visitors each
year, has mastered the art of make-believe since 1882.
Between now and mid-January, visitors can entrust Santa
with their secret wishes or have their pictures taken with him. More than 15 artists
worked for six months to create the wax figure. Going
forward, Santa will return to the museum during the holiday season.
In 1931, American illustrator Haddon Sundblom created
the modern-day image of Santa Claus for a Coca-Cola advertisement in the Saturday Evening Post. From 1931 to
1964, the image appeared in The New
Yorker, National Geographic, Ladies’ Home Journal and other popular
magazines. Every year for the last 82 years, the Coca-Cola Santa Claus has
returned in various heartwarming settings to spread a little cheer – and ice-cold