Coca-Cola Southwest Beverages (CCSWB) and Keep Texas Beautiful helped create a “Weekend Without Waste” during one of the biggest sporting and festival event weekends in Texas. Volunteer recycling teams roamed stadium stands and parking lots from Oct. 4-6 with signs and recycling bins to remind Texans to recycle their bottles and cans when they’re finished.
Texans also had the opportunity to recycle for a good cause with Coca-Cola Recycle & Give machines, the first time the machines have ever been used in Texas. These one-of-a-kind “reverse vending” machines enabled fairgoers to donate to Texas Exes and OU Club of Dallas student scholarship funds with every bottle and can recycled.
The goal was to educate as many Texans as possible on what, how and where to recycle and to ensure that bottles and cans consumed during the events ended up in recycling bin. More than more than 2,300 pounds of cans and plastic bottles were collected statewide from the events.
The “Weekend Without Waste” pilot is part of The
"Public recycling events like the 'Weekend without Waste' are a first step towards achieving our goal of a World Without Waste," said Debbie Moody, vice president, public affairs and communications, CCSWB. “Through education and hands-on collection efforts, we can ensure that more of the material will be recycled rather than end up in landfills."
Suzanne Kho, executive director of Keep Texas Beautiful, added, “Keep Texas Beautiful is proud to be a long-time partner of
The 2018 partners of the “Weekend Without Waste” include the Houston Texans, San Antonio Spurs, San Antonio ISD, EarthX, Keep Houston Beautiful, OU Club of Dallas, UTRGV HESTEC, Dallas Texas Exes and Waste Management of Texas.