I'm Phil Mooney, director of the Archives at The Coca-Cola Company for the last 30 years. If you're not familiar with the term Archives, you could say I'm the Company's chief historian.

Over the last three decades, I have documented the history of the Company and its impact on commercial, social and cultural history. This blog gives me an opportunity to share some of those stories with you.

This is our first Company blog – but definitely not our last. We're starting with the Company's heritage – not just the history, but the love people have for Coke. We'll talk about people who collect Coke memorabilia, the items they collect and the stories they tell. We'll talk about recipes made using Coca-Cola and our other drinks. We'll talk about what's happening today with Coke – and how it relates to things from our past. And we'll talk about the new World of Coca-Cola in Atlanta, which just opened last summer.

We hope to give you a look into the Secret Formula of Coca-Cola – but not literally! While we can't show you the actual formula famously in an Atlanta vault, we can give you an insider's look into the world of Coca-Cola.

You can comment on what I say and send me questions – and I hope you do! You can even email a photo of a Coke piece you have and wonder about. We'll do an appraisal on this site and I'll tell you what I know.

Because I focus on Coke's history and heritage in my work, please limit your questions and comments on those themes.

So please talk to me and let me know what's on your mind. Thanks!