Coca-Cola today published its most visual Sustainability Report yet, bringing to life the company and bottling system’s collective social and environmental accomplishments in 2016 through a series of shareable infographics. Download it here.
“We challenged ourselves to think differently about how we illustrate and share the impact of our efforts,” said Bea Perez, chief public affairs, communications and sustainability officer, The
In addition to fact sheets on the core priorities of Agriculture, Climate Protection, Giving Back, Human and Workplace Rights, Water Stewardship, Packaging and Recycling, Water Stewardship and Women’s Economic Empowerment, the report highlights the points of intersection among Coke’s sustainability priorities – for example, how the company’s efforts to replenish water in local communities positively impact women.
Other features include a progress report against Coke’s 2020 sustainability goals, an update on the company's strategy expand its total beverage portfolio, and letters from Perez and President and CEO James Quincey.
“For us, sustainability is our charge to grow the business in a way that leaves the world better than we found it,” Quincey writes. “That fundamental idea runs through everything we do and our actions must be measured through that lens.”
The company will promote the report’s content through an equally visual social media plan, which includes mini infographics, GIFs and this highlight video:
For those looking for a more detailed look at the company’s sustainability work, Coca-Cola Journey is home to updates, news stories, blogs, videos, disclosures and more.
“The infographics are a portal to a larger universe of sustainability information on Journey,” Perez said. “This way, our readers can take advantage of the best of both worlds – a quick summary of the year’s highlights with the option to dive deeper into the online modules.”
Coca-Cola, which has published a sustainability report every year since 2001, also has launched The Circular, a sustainability-focused newsletter. Click here to subscribe.