In Uttar Pradesh, the most populous state of India, DCM Shriram, IFC, Solidaridad, and
“Sustainable Agriculture is one of our main focus areas, which is also core to our business”, says Ms. Shubha Shekhar, Director and Head of Corporate Social Responsibility & Sustainability,
Meetha Sona Unnati invests in training and capacity building for farmers, especially women farmers, and strengthens the extension services and mill management systems to accelerate adoption of sustainable production standards. Interventions undertaken through the project include autumn planting methods, water efficiency techniques, mechanization, and the launch of Mobile Van Theatre (MVT).
MVT offers video documentaries on sustainable agriculture practices to 8,000 farmers a month. The training module covers water savings and efficiencies, and social and human rights related to farming. Another important component of the project is educating on the negative impacts of the age-old practice of crop-residue burning, which is a health hazard and a source of pollution.
Through Meetha Sona Unnati, at the end of 2016, 7,995 lead farmers had been trained on key interventions; 794 harvest workers had been trained on health and safety; 58 rural entrepreneurs were identified and trained on financial literacy, access to credits, loans and trade-specific information; and a total of 53,945 farmers had been trained through MVT.
Over the next three years, Meetha Sona Unnati hopes to reach an additional 48,000 sugarcane farmers who supply four DCM Shriram sugar mills across five districts of Uttar Pradesh: Lakhimpur, Hardoi, Farukkhabad, Sitapur and Shahajahanpur. The envisioned impact includes having conducted training on good agriculture practices (GAP) and human and social workplace rights; 35,000 hectares under GAP, Integrated Pest Management (IPM) and efficient water-use; and improved demand-side water efficiency.
Sustainably sourcing sugarcane is part of
Meetha Sona Unnati Interventions
Autumn planting methods:
Water efficiency techniques:
More on Journey
- View our 2016 Sustainability Report
- Subscribe to The Circular Sustainability Newsletter
Coca-ColaCo. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities
- Meet Curtis: A Charlotte, N.C.-Based Employee Featured in Coke’s 'Dear Future' Ad
- Off from Work, She Worked on the Beach