As the Dear Future Community Challenge continues its 15-city tour across the country, young adults in Boston recently submitted their best and brightest ideas to improve recycling and environmental efforts in their community. The Dear Future community hub visited the University of Massachusetts – Boston campus Sept. 19-21 to ask young adults how to work together to encourage more people to recycle.
Boston is one of the local markets visited as part of the larger national challenge to renew communities across the United States by working with local communities to identify issues that matter most. “We worked with every market to pinpoint these issues, then connected them to our national #CocaColaRenew priorities and built the program from there,” said Caren Pasquale Seckler, vice president, Social Commitment,
She continued, “The Dear Future Community program is about telling our story of positively impacting local communities through our local bottlers and
Coca-Cola of Northern New England joined Save the Harbor/Save the Bay on campus to discuss a shared commitment to turning the tide on the battle against trash and renewing their local communities.
“Recycling is a big part of our culture at
Tapping into the bright young minds of the next generation for ideas and empowering them through mentorship with the local bottler and community partner is the first critical step in making this challenge a success.
“At Save the Harbor/Save the Bay, our first goal is to create the next generation of environmental stewards,” said Winston Daley, Director of Youth and Beach Programs at Save the Harbor/Save the Bay. “A few decades ago, the Boston harbor was essentially an open sewer. By 2050, there will be more plastic than fish in the ocean. That’s why we’re here to see the creativity within the community as they develop these ideas for Dear Future Boston. We seek to empower the community, empower the voices of people who want to be environmental stewards so that they know that we are here to help them, and
Students expressed their passion for sustainability as they submitted their ideas to improve recycling and waterway renewal efforts. “Recycling means that the environment should be clean; to recycle a water bottle so hopefully it can be reused in other places. I feel most people don’t realize what recycling means and don’t necessarily recycle themselves that often or don’t care about the environment and how it affects the oceans or other areas,” said Jessica, a student from University of Massachusetts – Boston.
Large initiatives can certainly make a difference, but sometimes all that’s needed to effect change is for one person to take a stand and decide they’re going to do the right thing. “I think it comes down to an individual basis of deciding that I’m passionate about sustainability, about helping the environment, and then realizing that I can make a change. Any person can decide that they have a vision, create that vision, share that vision with other people, find the right resources, and then make that vision a reality,” said Kathleen Schwind, a
Boston is one of many cities around the country that are putting their best foot forward to clean our waterways and increase recycling incidence. The
The Dear Future Community Challenge continues through Oct. 15. Young adults, ages 18 to 24-year-olds, can submit their ideas online at http://www.coke.com/dearfuturecommunity. Winners will be chosen as part of the local and national challenges, respectively. Resources in the way of $30,000 grants and mentorship opportunities with local bottlers, local community organizations, and local