ZICO Beverages revealed a makeover of its ZICO Coconut Water portfolio of products to feature 100% not-from-concentrate coconut water in a new package design. Starting this month, ZICO will be available across the U.S. in 16.9-oz. clear, re-sealable PET bottles across its flavored coconut water products, including ZICO Pineapple, Watermelon Raspberry and Chocolate flavored coconut waters, as well as the original and bestselling flavor, ZICO Natural.
For more than a decade, ZICO been a leader in the fast-growing coconut water category. The brand has hand-harvested more than 1 billion coconuts from Asia to produce ZICO, which has naturally-occurring electrolytes to support hydration.
“We think our new packaging is absolutely beautiful, but what we’re even more proud of, is what’s inside the bottle,” said Lorna Peters, ZICO Chief Marketing Officer. “At ZICO, we go to work every day with the goal of making the best coconut water on the planet, and have gone to great lengths to source tasty, crisp not from concentrate coconut water.”
Packaged at the source in Thailand for optimum, refreshing taste, ZICO’s new larger packaging provides an extra 2.9 fluid ounces of delicious coconut water for the same suggested retail price as its 14-oz. predecessor.
More on Journey
- Trash to Treasure: How Coke Scholar Samuel Alemayehu is Revolutionizing his Hometown with Africa’s First Waste-to-Energy Facility
Coca-ColaFreestyle Mixologists: Summer Contest Offers $10,000 Grand Prize for Top Custom Combination
Party With a Purpose:
Coca-ColaToasts To The 25th Anniversary of ESSENCE Festival
Chef Robert Irvine and
Coca-ColaTeam Up to ‘Serve Those Who Serve Us’
- Coke Invites Fans Into the Tiny Worlds of 14 Brands Through Mobile Content Platform