Coca-Cola Small World Machines - Bringing India & Pakistan Together

  • Copy Page URL to Clipboard Page URL Copied to Clipboard In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together. Go behind the scenes to learn what went into making the Small World Machines a reality: CLIENT/AD OR CAMPAIGN: The Coca-Cola Company AGENCY: Leo Burnett Chicago & Sydney GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel CHIEF CREATIVE OFFICER: Andy DiLallo EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville CREATIVE DIRECTORS: Grant McAloon, Vince Lagana ART DIRECTOR: Justin Carew COPYWRITER: Iggy Rodriguez DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari EXECUTIVE PRODUCER: Adrian Gunadi PRODUCER: Stephen Clark, Michelle Browne EXECUTIVE STRATEGY DIRECTOR: Wells Davis STRATEGY DIRECTOR: Olivier Tse EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt ACCOUNT SUPERVISOR: Katie Nikolaus DIRECTOR: Patrick Fileti DOP: Patrick Fileti EDITOR: Patrick Fileti 2ND UNIT DIRECTOR: Angus Forbes 2ND UNIT DOP: Angus Forbes TECHNOLOGY PARTNER/COMPANY: The Super Group PRODUCTION COMPANY: Highlight Films MUSIC COMPANY: Song Zu Read More