SOCIAL MEDIA MEANS TO US
conversations take place online about Coca-Cola every day, and we want our
Company’s more than 150,000 associates in more than 200 countries
to join those conversations, represent our Company, and share the optimistic
and positive spirits of our brands.
These Social Media Principles should guide
your participation in social media, both personally as well as when you are
acting in an official capacity on behalf of the Company. It is critical we always remember who we are
–the world’s largest beverage company, refreshing consumers with more than 500
sparkling and still brands – and what our Company’s role is in the social media
community – to inspire moments of optimism and happiness and build our
brands. The same considerations that
apply to our messaging and communications in traditional media still apply in
the online social media space, including on what you might consider “internal”
Have fun, but be
smart. Use sound judgment and common
sense, adhere to the Company’s values, and follow the same Company policies
that you follow in the offline world. To
get you started or to help you improve your social media skills, we offer
training to our associates and our agency partners through our online learning
portals, and we’ll continue to regularly evaluate our training classes and
update them as social media evolves.
The Company makes certain commitments concerning how we
interact with the public and each other, and these commitments apply to
interactions that occur on social media platforms as well. We expect the same commitments from all
Company representatives, including Company associates and associates of our
agencies, vendors and suppliers:
- Coca-Cola will be
transparent in every social media engagement.
- Coca-Cola will protect our consumers’
privacy in compliance with applicable Privacy Policies, IT Security Policies,
and laws, rules, and regulations.
- Coca-Cola will respect copyrights,
trademarks, rights of publicity, and other third-party rights.
- Coca-Cola will be responsible in our use of technology and will not knowingly align our
Company with any organizations or Web sites that use excessive tracking
software, adware, malware or spyware.
- Coca-Cola will reasonably monitor our behavior in the
social media space, establish appropriate protocols for establishing our social
media presence, and keep appropriate records of our participation as dictated
by law and/or industry best practices.
AND AGENCY ASSOCIATES’ SOCIAL MEDIA ACTIVITIES
The Company respects
the rights of its associates and its authorized agencies’ associates to use
blogs and other social media tools not only as a form of self-expression, but
also as a means to further the Company’s business. It is important our
associates and our agencies are aware of the implications of engaging in social
media and online conversations that reference the Company, its brands, or its
business, and that they recognize when the Company might be held responsible
for their behavior. Our expectations for
personal and professional/official use of social media are set forth separately
PERSONAL USE OF SOCIAL MEDIA: OUR EXPECTATIONS
Whether you are an authorized Company spokesperson or not,
when you’re talking about our Company, our brands, or our business on your
personal social networks, keep in mind that:
- Our Company’s Information Protection Policy, Insider
Trading Policy, and other policies still apply.
- You are responsible for your actions. We encourage you to
get online and have fun, but use sound judgment and common sense.
- You are an important ambassador
for our Company’s brands, and you’re encouraged to promote them as long as you make
sure you disclose that you are affiliated with the Company. How you disclose can depend on the platform,
but the disclosure should be clear and in proximity to the message itself.
- When you see posts or commentary on topics that require subject
matter expertise, such as ingredients, obesity, the Company’s environmental
impacts, or the Company’s financial performance, avoid the temptation to
respond to these directly unless you respond with approved messaging the
Company has prepared for those topics.
When in doubt, contact your local Public Affairs and Communications
- Be conscientious when mixing your business and personal
lives; be sure to know your work group’s policies regarding personal use of
social media at work or on Company devices.
SPOKESPEOPLE: OUR EXPECTATIONS
When acting as an official Company spokesperson, we expect
- Be trained. All authorized Company spokespeople must
complete the necessary internal training before speaking on behalf of the
- Follow all applicable Company policies.
- Disclose your affiliation with the
Company. All associates who are speaking for the Company must be transparent and
disclose their affiliation with the Company. How exactly you make this
disclosure may vary depending on the circumstances and the platform, but the
important thing is to make sure people reading your statement will be able to
immediately identify that you are affiliated with the Company. These disclosure
requirements are equally important for any agency/vendor/partner/third party
who is representing the Company online.
- When in doubt, do not post.
- Give credit where credit is due and don’t
violate others’ rights. DO NOT claim authorship of something that is not yours.
If you are using another party’s content, make certain they are credited for it
in your post and they approve of you utilizing their content. Do not use the
copyrighted material, trademarks, publicity rights, or other rights of others
without the necessary permissions of the rightsholder(s).
- Remember that your local posts can have
global significance. The way that you answer an online question might be
accurate in some parts of the world, but inaccurate (or even illegal) in
others. Keep that “world view” in mind when you are participating in online
- Remember the Internet is permanent.
Download our Social Media Principles (PDF)
Spanish (Latin America)