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The Coca-Cola System

The Coca-Cola System


We are a global business that operates on a local scale, in every community where we do business. We are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises our Company and our more than 250 bottling partners worldwide.

The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control all of our bottling partners.

While many view our Company as simply "Coca-Cola," our system operates through multiple local channels. Our Company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute the final branded beverages to our customers and vending partners, who then sell our products to consumers.

All bottling partners work closely with customers -- grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others -- to execute localized strategies developed in partnership with our Company. Customers then sell our products to consumers at a rate of more than 1.9 billion servings a day. Learn more about this unique relationship.

In January 2006, our Company-owned bottling operations were brought together to form the Bottling Investments operating group, now the second-largest bottling partner in the Coca-Cola system in terms of unit case volume.

Coca-Cola Systemwide Performance
In April 2007, associates from The Coca-Cola Company and several of our largest bottling partners met for the first time to discuss the development of a core set of performance indicators for the Coca-Cola system. Working groups of Company associates and representatives from our bottling partners have been formed to determine the feasibility -- due to the legal and management complexity of the Coca-Cola system -- of collecting and consolidating economic and social data in addition to the environmental data already collected. Many of our bottling partners produce their own corporate responsibility reports which can be viewed in the Sustainability Reports section.

Bottling Investments Group
Bottling Investments Group is a division of The Coca-Cola Company dedicated to investing in Coca-Cola bottling operations around the world. BIG provides leadership to drive growth in critical markets, provides venture capital to move quickly, and often amends structural or ownership challenges. BIG is focused on long-term sustainable growth and manages its facilities as if they were to be owned by The Coca-Cola Company forever.  BIG is committed to win in every market and strives to become a model of collaboration with other bottlers.  BIG is currently in 19 countries and works to maintain a healthy balance of franchise and Company-owned bottlers in the system.

BIG map


Coca-Cola Refreshments (CCR)
What is CCR? The Coca-Cola Company and the largest bottler, Coca-Cola Enterprises, took actions in 2010 and 2011 to strategically advance our partnership. The Coca-Cola Company has acquired CCE's entire North American business, renaming the sales and operational elements of Coca-Cola Enterprises North American businesses to Coca-Cola Refreshments (CCR). Additionally, The Coca-Cola Company has folded in the vast majority of its U.S. and Canada businesses into CCR. This is an exciting development in the history of the world's greatest brand.

Understand our manufacturing process and its primary environmental impacts.

History of Bottling | Bottler Websites