Introducing Sprite Squad: Connecting Fans With Exclusive Partner Experiences, Giveaways and More

Today marks the launch of Sprite Squad, an always-on gateway to exclusive, branded content, giveaways, partner perks and more.

By texting “THIRST” to 2653* and scanning your Sprite product, consumers can unlock instant access to meaningful digital experiences tied to music, sports, fashion and other shared passions.

The Sprite Squad experience will refresh each month with new content and giveaways connected to milestones, events, partnerships and limited-time-only (LTO) product drops, anchored in the brand’s Obey Your Thirst mantra. Sprite's social channels and website also provide a portal to the Sprite Squad community, and members can sign up for updates via email and SMS to be the first to know about each content drop.

Sprite Chill and Black House Radio, a house music homecoming for Black DJs, kick things off with a branded merch giveaway and the chance to win VIP access to an upcoming Black House Radio performance. Future partner collaborations will be announced throughout the year and into 2026.

“We’ve previously supported campaigns and product launches with standalone experiences, but this is our first-ever single destination for all things Sprite,” said Hannah Arner, Senior Manager, Digital Consumer Experiences. “Sprite has the unique ability to authentically lean into so many passion points — from music to sports to fashion — enabling us to sustain an evergreen program like this and consistently deliver unique benefits Sprite drinkers can’t find anywhere else.”

“Sprite Squad links the physical product with a sustained digital destination that brings in consumers continuously throughout the year,” said Jessica Lin, Sprite Brand Manager, Coca‑Cola North America. “We are engaging Gen Z and Sprite fans with content and experiences that tap into their interests — fueled by Sprite purchases.”