Purpose & Vision

Our Purpose:

Refresh the world. Make a difference.

Our Vision:

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Who We Are

Learn about our company's purpose and vision.


Letter to Employees from Chairman and CEO James Quincey

Purpose sits at the heart of The Coca‑Cola Company’s business strategy. Learn more about our purpose and company vision in a letter the company’s top executive shared with employees worldwide.

James Quincey