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FIFA World Cup™ Trophy Tour by Coca‑Cola

FIFA World Cup 26 Trophy Tour

Get ready for the ultimate football celebration! The FIFA World Cup™ Trophy Tour by Coca‑Cola is kicking off a global journey, bringing the legendary original FIFA World Cup Trophy to fans across 30 countries and 75 stops ahead of the biggest FIFA World Cup™ in history. Experience unforgettable fan engagement, exclusive events, and the magic of football as we unite the world in anticipation for 2026!

Two men unveiling the original FIFA World Cup Trophy

For 20 years, the FIFA World Cup™ Trophy Tour by Coca‑Cola has united millions of fans across the globe, bringing the magic of football’s most coveted prize to life. Don’t miss your once-in-a-lifetime chance to see the legendary original FIFA World Cup Trophy up close and celebrate the passion, pride, and unity that make this journey unforgettable!

Trophy Tour Activities

Proudly uniting football fans for 20 years

Since 2006, Coca‑Cola has brought the FIFA World Cup Trophy to over 182 markets, reaching more than 4 million fans. This journey showcases our commitment to refreshing the world and celebrating the unity that football inspires. 

FIFA fans cheering at game holding Coca-Cola

Our Commitment

Experience unforgettable fan engagement, exclusive events, and the magic of football as we unite the world in anticipation for 2026! Get the inside scoop on the FIFA World Cup™ Trophy Tour by Coca‑Cola.

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Close up of trophy

Follow the original FIFA World Cup Trophy on its global journey

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FIFA World Cup 2026™ 

The journey to football's biggest stage has begun. Spanning three host nations and 48 teams, the FIFA World Cup 2026™ is set to be a historic celebration of passion and unity.

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