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Colors Remixes Hero

Colors Remixes Hero

The True 'Colors' of Collaboration: Coca-Cola’s FIFA World Cup™ Anthem Crosses Borders with Local Remixes

The inherent message of Jason Derulo’s latest hit “Colors” – Coca-Cola’s anthem for 2018 FIFA World Cup™, is a universal one: celebrate and be proud of what you represent, no matter where you come from.To drive home that important message, Coca-Cola is partnering with emerging artists and superstars

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Coca-Cola Has Donated 1 Million Community Recycling Bins in the U.S.

The Coca-Cola Company and The Coca-Cola Foundation, with the help of Keep America Beautiful, The Recycling Partnership and The Closed Fund, will donate their 1 millionth recycling bin this month.For the past 10 years, The Coca-Cola Foundation has supported an annual The Coca-Cola Foundation/Keep America

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle Unveils Next-Gen Fountain Dispenser, New Operating System and More

When Chris Hellmann first saw a Coca-Cola Freestyle unit back in 2010, he couldn’t believe a machine its size could deliver so many beverage options – all mixed, chilled and served on demand.“I kept looking behind it to see where the rest of it was,” he recalled. “I was amazed by the fact that so much

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Origins Art hero

A Taste of Home: Local Artists Find Inspiration in Regionally Inspired Coca-Cola Flavors

Coca-Cola enlisted the talents of four unique artists on opposite sides of the country – Greg Mike and Trish Andersen from Georgia, and Michael Kalish and Geoff Gouveia from California – to support the launch of a pair of regionally inspired – yet nationally available – specialty flavors.The

Multiple Coke Brands Bubble Up in Fast-Growing

Sparkling Water Hero

Multiple Coke Brands Bubble Up in Fast-Growing Sparkling Water Category

A handful of brands are adding sparkle to Coca-Cola’s business, as more Americans reach for drinks without sugar or calories – but with fizz and flavor – at home, on the go, or as a refreshing complement to a meal.“We’ve increasingly seen a blurring of lines between categories like diet soft drinks,

Share a Coke and Share the Summer

Share a Coke and Share the Summer

Share a Coke and Share the Summer: 2018 Campaign Focuses on Special Moments

An ice-cold Coke tastes best when shared together with friends, family and even strangers.That’s the inclusive message behind the 2018 version of the hit “Share a Coke” campaign, which returns for its fifth consecutive summer with more beverages, packages, experiences, sharing opportunities – and a

What CEO James Quincey Had to Say About

What CEO James Quincey Had to Say About Coke’s ‘Solid Start’ to 2018

The Coca-Cola Company is off to a solid start in 2018 thanks to an expanding, consumer-centric beverage portfolio fueled by a “performance-driven growth culture,” President and CEO James Quincey said today during a conference call with financial analysts.Here are key highlights from Quincey’s commentary

ZICO Stokes America’s Growing Love Affair with Coconut Water, Unveils

ZICO Stokes America’s Growing Love Affair with Coconut Water, Unveils Three Category-Crossing Innovations

ANAHEIM, CALIF. – ZICO hopes to capitalize on America’s coconut water craze with three new innovations unveiled this week at Natural Products Expo West.ZICO COCO-LIXIRS, ZICO Chilled Organic and ZICO Jalapeno-Mango extend the promise ZICO made 14 years ago when it introduced people to the inherent

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innovation As a teenager, John Carroll’s first job was bagging groceries at his local supermarket in Miami. Now, three decades later, he’s focusing his time on the digital shopping experience, leading Coca-Cola North America’s business in the fast-moving eCommerce space. “This is, without a doubt, the greatest retail revolution we’ve seen over the last 50 years,” said Carroll. “The brick-and-mortar world and the online world are merging. Mass retailers are buying smaller online companies, and online retailers are developing an offline presence. And it’s all being driven by how and where people are shopping.” Kantar Retail estimates that eCommerce today accounts for just 2% of grocery sales but that number is expected to climb to 8% by 2025. And according to iSHOP data, 23% of U.S. shoppers are shopping online each month for groceries. Coke’s eCommerce strategy entails working with retail and restaurant customers to find ways to sell more beverages in more buying occasions. It also includes building eCommerce capabilities across the company and its network of bottling partners – from digital marketing to supply chain – to grow in today’s technology-driven “omni-shopping” landscape. “eCommerce is not a channel,” Carroll said. “It’s how people are buying, receiving and experiencing our products. Winning in this ‘route to me’ environment means following the consumer, and pushing ourselves to think very differently. It’s an either-disrupt-or-be-disrupted scenario we see as more of an opportunity than a challenge.” Here are six ways Coke is embracing the retail revolution: ‘Alexa, please order me a Coke’: The company is partnering with Amazon Echo and other smart speakers to attach its beverages to voice-activated orders. “We’re thinking about it as the next platform not only to get on shopping lists but also to build our brands with new and engaging experiences” “It’s all about convenience – making your life easier and getting away from the 90 minutes a week you have to spend in the store.” The company also is finding ways to drive beverage purchases through restaurant customers’ mobile ordering apps. Making Coca-Cola brands ‘pop’ on the digital shelf: For years, Coke has used in-store merchandising to drive impulse purchases as shoppers approach the beverage aisle. Now, the company is applying the same creative rigor online by using high-resolution photos, inspirational copy and targeted marketing to inspire clicks. Capitalizing on the food delivery occasion: Coca-Cola is partnering with restaurant delivery services like Uber Eats and DoorDash to find ways to add beverages to-go food orders, and with meal-kit delivery service Chef’d to curate Coke beverage pairings with menu items. with. “We estimate that as little as 10 percent of all delivery service orders include one of our products, so the opportunity is huge,” explained Carroll, who said the company is doing delivery pilots in markets like Philadelphia and Charlotte. “We’re trying to deliver a better to-go food experience for consumers and drive our profits for our customers.” Similar work is underway with goPuff, an on-demand convenience store delivery startup catering to college campuses. Click, collect… and refresh: Tacking on last-minute beverage orders to “click-and-collect” orders – where shoppers buy online and pick up their grocery orders in stores or at lockers – is a key priority. Direct-to-consumer order fulfillment: For the first time in Coke’s more than 100-year bottling history, bottlers are delivering select brands directly to consumers’ homes via a pilot called eFulfillment. Shoppers can order multi-packs of specialty products like TaB, Fresca and Coca-Cola from Mexico and have them shipped directly to their doorstep. Local bottlers pick, pack and ship the orders. Building emerging brands: The company’s Venturing & Emerging Brands (VEB) unit and its innovation partners are approaching the digital marketplace in new ways. “We want to leverage eCommerce as an incubation tool,” Carroll said. “We’re determining how eCommerce can build brands online before taking them to the next level. And we can hyper-target our marketing with precision communications.”

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Jay Moye Recommends Coca-Cola USA: A Total Beverage Company With Local Roots
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The Coca-Cola Company Reports Solid Operating Results and a Positive Start to 2018

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The Coca-Cola Company Reports Solid Operating Results and a Positive Start to 2018

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We Are The Coca-Cola Company | #CocaColaRenew

We are Coca-Cola, and so much more. We're an organic tea company. A coconut water company. A water company working to replenish every drop we use through our efforts, combined with charitable grants from The Coca-Cola Foundation, to support conservation and restoration projects across every corner of the country.

2016 Sustainability Highlights

2016 Sustainability Highlights

5 Things You Need To Know About The EKOCENTER Initiative

5 Things You Need To Know About The EKOCENTER Initiative

Coca-Cola Takes You Inside the Walmart Museum

Coca-Cola Takes You Inside the Walmart Museum

We Are The Coca-Cola Company | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

2016 Sustainability Highlights

2016 Sustainability Highlights

5 Things You Need To Know About The EKOCENTER Initiative

5 Things You Need To Know About The EKOCENTER Initiative

Coca-Cola Takes You Inside the Walmart Museum

Coca-Cola Takes You Inside the Walmart Museum

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Watch: Jason Derulo, Coca-Cola Launch Music Video for 2018 FIFA World Cup Anthem
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'Pop 'n Pour': This Electronic Music Pioneer Created the Sound of Coke's Beloved Bubbles
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Multiple Coke Brands Bubble Up in Fast-Growing Sparkling Water Category
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The True 'Colors' of Collaboration: Coca-Cola’s FIFA World Cup™ Anthem Crosses Borders with Local Remixes
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Photos: Sugarbird and Coca-Cola Collaborate for Capsule Collection

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Vienna Says Hello to the New World of Coca-Cola
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Fresca Gets a Fresh New Look
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Coca-Cola’s Military Share-A-Coke® Cans Available Exclusively at Dollar General
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FIFA World Cup Trophy Tour by Coca-Cola Reaches Home Stretch in Russia

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Coca-Cola’s Military Share-A-Coke® Cans Available Exclusively at Dollar General
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The True 'Colors' of Collaboration: Coca-Cola’s FIFA World Cup™ Anthem Crosses Borders with Local Remixes
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Simply Lightens Up With New Lower-Calorie Juice Drinks and Lemonades
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The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.

_{The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.}

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