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Beverage Digest Hero

Beverage Digest Hero

How Digital Technology and Big Data Can Accelerate Coke North America’s Innovation Strategy

NEW YORK – Coca-Cola North America is finding more ways than ever to ensure its beverages are within an “arm’s reach of desire” in today’s fast-moving marketplace through product innovation, new distribution channels and data-driven decision making, according to Chaly Jo Moyen, SVP of strategy, planning

Coca-Cola Co. USA Goes Even More Local - Focuses on Community Action

Coca-Cola Co. USA Goes Even More Local - Focuses on Community Action

Coca-Cola Co. USA Goes Even More Local, Focuses on Community Action in Next Wave of Company Communications Effort

Americans will get to know more of their Coca-Cola neighbors this summer via the next phase of a multi-channel communications initiative highlighting the company’s growing portfolio of beverages and the good Coca-Cola people do in communities across the country.A new commercial called “Dear Future”,

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future: Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

A Coca-Cola USA campaign that began as a humble reintroduction has evolved into a community-focused call to action.This summer, The Coca-Cola Company and its family of 68 independently owned bottlers across the country are inviting young Americans to help deliver a better tomorrow through the “Dear

Deutsche Bank Hero

Deutsche Bank Hero

Still at the First Sip: Why Coca-Cola – and Other Brands in the Company’s Expanding Portfolio – Are Poised for Growth

PARIS – As Coca-Cola continues to introduce more drinks in more categories, the company still sees plenty of growth opportunity for its flagship brand.“When you throw away glasses that only see challenges and no opportunities – and you put on a different set of glasses and you look for opportunity

5 Summers of Sharing Hero

5 Summers of Sharing Hero

5 Summers of Share a Coke: How the Team Behind the Hit Campaign Keeps Things Fresh Year After Year

For the last five summers, “Share a Coke” has become a seasonal pastime – along with baseball games, backyard barbecues and family reunions – as Americans seek out bottles with their names or the names of friends and loved ones.And every year since 2014, Share a Coke has introduced new innovations

Colors Remixes Hero

Colors Remixes Hero

The True 'Colors' of Collaboration: Coca-Cola’s FIFA World Cup™ Anthem Crosses Borders with Local Remixes

The inherent message of Jason Derulo’s latest hit “Colors” – Coca-Cola’s anthem for 2018 FIFA World Cup™, is a universal one: celebrate and be proud of what you represent, no matter where you come from.To drive home that important message, Coca-Cola is partnering with emerging artists and superstars

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle Unveils Next-Gen Fountain Dispenser, New Operating System and More

When Chris Hellmann first saw a Coca-Cola Freestyle unit back in 2010, he couldn’t believe a machine its size could deliver so many beverage options – all mixed, chilled and served on demand.“I kept looking behind it to see where the rest of it was,” he recalled. “I was amazed by the fact that so much

Multiple Coke Brands Bubble Up in Fast-Growing

Sparkling Water Hero

Multiple Coke Brands Bubble Up in Fast-Growing Sparkling Water Category

A handful of brands are adding sparkle to Coca-Cola’s business, as more Americans reach for drinks without sugar or calories – but with fizz and flavor – at home, on the go, or as a refreshing complement to a meal.“We’ve increasingly seen a blurring of lines between categories like diet soft drinks,

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innovation As a teenager, John Carroll’s first job was bagging groceries at his local supermarket in Miami. Now, three decades later, he’s focusing his time on the digital shopping experience, leading Coca-Cola North America’s business in the fast-moving eCommerce space. “This is, without a doubt, the greatest retail revolution we’ve seen over the last 50 years,” said Carroll. “The brick-and-mortar world and the online world are merging. Mass retailers are buying smaller online companies, and online retailers are developing an offline presence. And it’s all being driven by how and where people are shopping.” Kantar Retail estimates that eCommerce today accounts for just 2% of grocery sales but that number is expected to climb to 8% by 2025. And according to iSHOP data, 23% of U.S. shoppers are shopping online each month for groceries. Coke’s eCommerce strategy entails working with retail and restaurant customers to find ways to sell more beverages in more buying occasions. It also includes building eCommerce capabilities across the company and its network of bottling partners – from digital marketing to supply chain – to grow in today’s technology-driven “omni-shopping” landscape. “eCommerce is not a channel,” Carroll said. “It’s how people are buying, receiving and experiencing our products. Winning in this ‘route to me’ environment means following the consumer, and pushing ourselves to think very differently. It’s an either-disrupt-or-be-disrupted scenario we see as more of an opportunity than a challenge.” Here are six ways Coke is embracing the retail revolution: ‘Alexa, please order me a Coke’: The company is partnering with Amazon Echo and other smart speakers to attach its beverages to voice-activated orders. “We’re thinking about it as the next platform not only to get on shopping lists but also to build our brands with new and engaging experiences” “It’s all about convenience – making your life easier and getting away from the 90 minutes a week you have to spend in the store.” The company also is finding ways to drive beverage purchases through restaurant customers’ mobile ordering apps. Making Coca-Cola brands ‘pop’ on the digital shelf: For years, Coke has used in-store merchandising to drive impulse purchases as shoppers approach the beverage aisle. Now, the company is applying the same creative rigor online by using high-resolution photos, inspirational copy and targeted marketing to inspire clicks. Capitalizing on the food delivery occasion: Coca-Cola is partnering with restaurant delivery services like Uber Eats and DoorDash to find ways to add beverages to-go food orders, and with meal-kit delivery service Chef’d to curate Coke beverage pairings with menu items. with. “We estimate that as little as 10 percent of all delivery service orders include one of our products, so the opportunity is huge,” explained Carroll, who said the company is doing delivery pilots in markets like Philadelphia and Charlotte. “We’re trying to deliver a better to-go food experience for consumers and drive our profits for our customers.” Similar work is underway with goPuff, an on-demand convenience store delivery startup catering to college campuses. Click, collect… and refresh: Tacking on last-minute beverage orders to “click-and-collect” orders – where shoppers buy online and pick up their grocery orders in stores or at lockers – is a key priority. Direct-to-consumer order fulfillment: For the first time in Coke’s more than 100-year bottling history, bottlers are delivering select brands directly to consumers’ homes via a pilot called eFulfillment. Shoppers can order multi-packs of specialty products like TaB, Fresca and Coca-Cola from Mexico and have them shipped directly to their doorstep. Local bottlers pick, pack and ship the orders. Building emerging brands: The company’s Venturing & Emerging Brands (VEB) unit and its innovation partners are approaching the digital marketplace in new ways. “We want to leverage eCommerce as an incubation tool,” Carroll said. “We’re determining how eCommerce can build brands online before taking them to the next level. And we can hyper-target our marketing with precision communications.”

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STAFF PICKS

Jay Moye Recommends Coca-Cola USA: A Total Beverage Company With Local Roots
Jan Schneider Recommends ‘Love’ Story: Coca-Cola Supports Marriage Equality in Australia With Limited-Edition Cans
Emily Bucherati Recommends Topo Chico Sparkling Mineral Water Joins Coke's Venturing & Emerging Brands Portfolio
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Under the Pines: Mississippi Family Finds Formula for Success
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Lauren Thompson Recommends Coca-Cola and Fans Celebrate World’s First 3D Robotic Sign in Times Square
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The Coca-Cola Company Reports Solid Operating Results and a Positive Start to 2018

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The Coca-Cola Company Reports Solid Operating Results and a Positive Start to 2018

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We Are The Coca-Cola Company | #CocaColaRenew

We are Coca-Cola, and so much more. We're an organic tea company. A coconut water company. A water company working to replenish every drop we use through our efforts, combined with charitable grants from The Coca-Cola Foundation, to support conservation and restoration projects across every corner of the country.

2016 Sustainability Highlights

2016 Sustainability Highlights

5 Things You Need To Know About The EKOCENTER Initiative

5 Things You Need To Know About The EKOCENTER Initiative

Coca-Cola Takes You Inside the Walmart Museum

Coca-Cola Takes You Inside the Walmart Museum

We Are The Coca-Cola Company | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

2016 Sustainability Highlights

2016 Sustainability Highlights

5 Things You Need To Know About The EKOCENTER Initiative

5 Things You Need To Know About The EKOCENTER Initiative

Coca-Cola Takes You Inside the Walmart Museum

Coca-Cola Takes You Inside the Walmart Museum

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Coca-Cola Leaders: Q3 Results Show Strategic Plan is On Track
#uncapped: vitaminwater, The FADER Present 5th Anniversary Concert Series in New York
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The Golden Rule of Creativity
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One Young World: Investing in Coca-Cola’s Future Global Leaders
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Still at the First Sip: Why Coca-Cola – and Other Brands in the Company’s Expanding Portfolio – Are Poised for Growth

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Watch: Jason Derulo, Coca-Cola Launch Music Video for 2018 FIFA World Cup Anthem
Ed Sheeran Hosts Private Pizza Party with Coca-Cola and (RED) for World AIDS Day
10th Season of the Iconic Coke Studio Pakistan Launched
'Pop 'n Pour': This Electronic Music Pioneer Created the Sound of Coke's Beloved Bubbles

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Multiple Coke Brands Bubble Up in Fast-Growing Sparkling Water Category
Georgia High School Students Cook Up a Brighter Future with Coca-Cola Culinary Internships
Chick-fil-A’s New Frosted Sunrise Features Simply Orange Juice
Food Courts for Foodies: Why Food Halls Are a Hit With Urban Dwellers

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Handcrafted Coca-Cola Handbag Earns a Sparkling Record
Free the Bid: Why Coke Supports Movement to Promote Female Advertising Talent
Forever 21 Launches Coca-Cola Capsule Collection
'Historias de Bar' Celebrates 65 Years in Spain

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12 Years Running: Panini’s FIFA World Cup™ Digital Sticker Album is More Popular Than Ever
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One Young World: Investing in Coca-Cola’s Future Global Leaders
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12 Years Running: Panini’s FIFA World Cup™ Digital Sticker Album is More Popular Than Ever
See Highlights from the International Leg of the 2018 FIFA World Cup™ Trophy Tour by Coca-Cola
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The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide.

_{The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.}

© 2018 THE COCA-COLA COMPANY