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Jordan Spieth Special Olympics Hero

Jordan Spieth Special Olympics Hero

Q&A: Jordan Spieth Shares a Coke with Special Olympics Athlete and Coca-Cola Employee Matthew Wynne

Well before PGA TOUR golfer, three-time major champion and Coca-Cola Ambassador Jordan Spieth made TOUR history, he knew he wanted to make a difference on and off the course. The source of his inspiration? His sister Ellie.Born with a neurological disorder, Ellie challenged her older brother to prioritize

Colors Remixes Hero

Colors Remixes Hero

The True 'Colors' of Collaboration: Coca-Cola’s FIFA World Cup™ Anthem Crosses Borders with Local Remixes

The inherent message of Jason Derulo’s latest hit “Colors” – Coca-Cola’s anthem for 2018 FIFA World Cup™, is a universal one: celebrate and be proud of what you represent, no matter where you come from.To drive home that important message, Coca-Cola is partnering with emerging artists and superstars

Arby’s Sets Guinness World Records for Largest and Smallest Ads With Coca-Cola Partnership Reveal

Arby’s made big news today in America’s smallest town.The sandwich restaurant brand announced its exclusive beverage partnership with Coca-Cola by revealing a 212,000-sq. ft. banner on a farm in Monowi, Nebraska (population: one).Guinness World Records officially recognized the ad*, which reads “Arby’s

Beverage Digest Hero

Beverage Digest Hero

How Digital Technology and Big Data Can Accelerate Coke North America’s Innovation Strategy

NEW YORK – Coca-Cola North America is finding more ways than ever to ensure its beverages are within an “arm’s reach of desire” in today’s fast-moving marketplace through product innovation, new distribution channels and data-driven decision making, according to Chaly Jo Moyen, SVP of strategy, planning

Coca-Cola Co. USA Goes Even More Local - Focuses on Community Action

Coca-Cola Co. USA Goes Even More Local - Focuses on Community Action

Coca-Cola Co. USA Goes Even More Local, Focuses on Community Action in Next Wave of Company Communications Effort

Americans will get to know more of their Coca-Cola neighbors this summer via the next phase of a multi-channel communications initiative highlighting the company’s growing portfolio of beverages and the good Coca-Cola people do in communities across the country.A new commercial called “Dear Future”,

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future: Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

A Coca-Cola USA campaign that began as a humble reintroduction has evolved into a community-focused call to action.This summer, The Coca-Cola Company and its family of 68 independently owned bottlers across the country are inviting young Americans to help deliver a better tomorrow through the “Dear

5 Summers of Sharing Hero

5 Summers of Sharing Hero

5 Summers of Share a Coke: How the Team Behind the Hit Campaign Keeps Things Fresh Year After Year

For the last five summers, “Share a Coke” has become a seasonal pastime – along with baseball games, backyard barbecues and family reunions – as Americans seek out bottles with their names or the names of friends and loved ones.And every year since 2014, Share a Coke has introduced new innovations

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle Unveils Next-Gen Fountain Dispenser, New Operating System and More

When Chris Hellmann first saw a Coca-Cola Freestyle unit back in 2010, he couldn’t believe a machine its size could deliver so many beverage options – all mixed, chilled and served on demand.“I kept looking behind it to see where the rest of it was,” he recalled. “I was amazed by the fact that so much

Special Olympics Hero

Special Olympics Hero

Voice of the Athletes: Meet Three Special Olympic Athletes Working with Coca-Cola to Support the 2018 USA Games

Marcia Barret, 31, has been a Special Olympics athlete for eight years. A swimmer, she hopes to qualify for the 2019 Abu Dhabi World Games.Matthew Wynne, 20, has been a Special Olympics athlete for 10 years. He plays not one Special Olympics sport, but three, excelling in basketball, softball and soccer.Katy

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Sparkling Water Hero

brands A handful of brands are adding sparkle to Coca-Cola’s business, as more Americans reach for drinks without sugar or calories – but with fizz and flavor – at home, on the go, or as a refreshing complement to a meal. “We’ve increasingly seen a blurring of lines between categories like diet soft drinks, sparkling waters, sports drinks and more as consumers look for new choices for every beverage occasion,” said Brad Spickert, SVP of hydration, Coca-Cola North America. “Today, the choices we offer as a company are exploding to meet Americans’ evolving tastes and demand for more options.” One of Coke’s fastest growing lines of products in the United States has been sparkling water, anchored by DASANI Sparkling, smartwater sparkling and Topo Chico – three brands with complementary tastes and personalities that offer something for everyone at different price points and in a range of packages. Overall, Coca-Cola North America’s sparkling water portfolio posted more than 20% volume growth in 2017, and continued that trend in the first quarter of 2018, according to Nielsen data. Coke’s unsweetened flavored sparkling waters – driven by DASANI Sparkling – grew almost 30% last year and were up more than 30% in the first quarter. “Unsweetened flavored sparkling water is a dynamic and exciting category as we look at our long-term growth plans,” Spickert said. “While this sub-category represents less than 10% of total water category retail dollars and is still a fraction of the size of categories like plain bottled water, sports drinks or carbonated soft drinks, it drove nearly 35% of the water category’s growth in 2017. It’s a huge growth engine.” Since launching in 2014, DASANI Sparkling has amassed a loyal and growing following thanks to an expanding lineup of natural flavors (14 and counting) offered in the zero-calorie brand’s signature sleek can. Retail sales of DASANI Sparkling – which Spickert calls the “workhorse” of Coke’s sparkling water portfolio – have tripled over the last three years. “It all starts with a love for the DASANI brand and its great taste,” explained Lauren King, director, DASANI Trademark. “And we’ve been able to maintain DASANI Sparkling’s strong growth by introducing fun new flavors.” Earlier this year, the brand added pomegranate blueberry, pear kiwi and original (unflavored) to its lineup, with more on the way. “This is a category driven by people’s love of discovering new flavors, so we’re constantly looking at ways to satisfy all palates while introducing tastes that will invite people into the category,” King said. Looking ahead, the DASANI Sparkling team will promote the brand as both a complement to food and a flavorful cocktail mixer. “We’re focused on at-home meal occasions and wind-down ‘me’ time after work,” King added. “But where we see the future of the flavored sparkling category, and where we want to push the brand, are on-the-go channels like convenience retail, restaurants, offices, college campuses and more. We see so much potential with immediate consumption.” In 2016, DASANI Sparkling launched the sleek can that’s now synonymous with the brand to help catch the eye of shoppers in the crowded, competitive sparkling water aisle. “The cans have helped drive our growth with a sophisticated vibe that sets us apart from the competition,” King said. Another billion-dollar water brand – smartwater – entered the unflavored sparkling category in 2016. smartwater sparkling – which posted nearly 60% volume growth – is offered in the classic smartwater bottle with a light-blue label and logo. “smartwater made its mark by reimagining water – from its iconic packaging and modern graphics, to its witty, ‘we-don’t-take-ourselves-too-seriously’ tone,” said Shannon Richmond, group director, smartwater. “We’ve taken this same formula and translated it to the premium sparkling water space.” smartwater sparkling includes the same "vapor distillation and electrolytes for a clean, crisp taste" the brand is known for, but with added bubbles. The brand recently introduced 24-packs of 500-ml bottles for club stores, and will soon roll out six-packs of the same package at mass retail. “We’re infusing the smartwater sparkling personality into as many touch points as we can,” Richmond said. Topo Chico, the leading sparkling mineral water brand in Texas, joined the Coca-Cola family in late 2017. Now, the company’s Venturing & Emerging Brands (VEB) unit is working to bring the popular, premium offering to more people across the United States while preserving its storied heritage. Topo Chico will continue to be imported from the same natural source in northern México where it has been bottled exclusively since 1895. In the first quarter of 2018 – the company’s first full quarter of ownership – Topo Chico’s distribution in convenience stores increased by 25%. “We’ll continue to protect the prestige of the brand, which is authentic to its heritage and hip without being pretentious,” explains Kellam Mattie, VP of marketing and innovation, VEB. “It’s important for us to maintain the relevance with the core Topo Chico fanbase while introducing the brand to new people.” Coke’s well-rounded sparkling water portfolio also includes an offering from Hansen’s. The line of unsweetened flavored Hansen’s Sparkling Water is primarily available in natural food stores where its sister soda brand – Hansen’s Natural – is sold.

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The Coca-Cola Company Reports Solid Operating Results and a Positive Start to 2018

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Being a good steward of the community is a part of our 132-year heritage and value system. Every day, we strive to make a positive impact through the products we make and the actions we take. Together with our family of independent bottlers we are bringing to market more conscious products, employing 90,000 people across the United States, and empowering the next generation of community leaders through 30 years of Coca-Cola Scholars. Learn more by visiting http://www.coca-colacompany.com/commitment Follow The Coca-Cola Company on Social: YOUTUBE: https://www.youtube.com/user/CocaColaCo FACEBOOK: https://www.facebook.com/TheCocaColaCo TWITTER: https://twitter.com/CocaColaCo INSTAGRAM: https://www.instagram.com/TheCocaColaCo

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Powerade: Evolution of Hydration

Powerade: Evolution of Hydration

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Coca-Cola | Share a Coke with Love :30

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Dear Future (:60) | #CocaColaRenew

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Powerade: Evolution of Hydration

Powerade: Evolution of Hydration

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Coca-Cola | Share a Coke with Love :30

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The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide.

_{The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.}

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