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Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives

“I’m the only person to have the privilege of meeting every single Coca-Cola Scholar,” said Mark Davis, who has been with the Coca-Cola Scholars Foundation since its inception and served as its president since 1994.“All 6,037 of them.”In 1986, The Coca-Cola Company and bottlers across the U.S. came

Meet Jon Radtke: Coca-Cola’s Hydrogeologist

Jon Radtke’s worked a corporate job at Coca-Cola for the past twelve years, but don’t expect to see him in a suit and tie every day.Instead, you’re likely to catch him sporting well-worn hiking boots, with his sleeves rolled high as he treks across America’s watersheds.The Best Job in the WorldAs

Can I Recycle This? A Primer on Coca-Cola North America’s Commitment to Work Towards More Sustainable Packaging

That Coca-Cola beverage in your hand? Whether it’s glass, plastic or aluminum, chances are the bottle or can you’re holding is fully recyclable. In the U.S. and around the world, Coca-Cola is working to close the loop by designing more resource-efficient packaging, supporting community recycling systems,

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Listen: Coca-Cola CFO Kathy Waller Talks About the Future of Women in Business

“I’ve always been a dreamer,” Kathy Waller, The Coca-Cola Company’s chief financial officer, said during a Women’s History Month interview with TheStreet podcast. “But I never dreamed quite this big.”Waller joined Coca-Cola in 1987 as a senior accountant and climbed the ranks over the next two-and-a-half

Bitter Southerner Ghost Signs Hero

Bitter Southerner Ghost Signs Hero

Connected Coolers Hero

Connected Coolers Hero

Connected Coolers: How the ‘Internet of Things’ is Powering Coke’s Fleet of Cold Drink Equipment

Coca-Cola is connecting its fleet of cold drink equipment found in convenience stores and other retail outlets to track product inventory, monitor energy efficiency and more – with the goal of ultimately driving drink sales.Coolers in select markets are now wired with sensors that can, among other

ZICO Stokes America’s Growing Love Affair with Coconut Water, Unveils

ZICO Stokes America’s Growing Love Affair with Coconut Water, Unveils Three Category-Crossing Innovations

ANAHEIM, CALIF. – ZICO hopes to capitalize on America’s coconut water craze with three new innovations unveiled this week at Natural Products Expo West.ZICO COCO-LIXIRS, ZICO Chilled Organic and ZICO Jalapeno-Mango extend the promise ZICO made 14 years ago when it introduced people to the inherent

From Route to Market to Route to Me: 6 Ways Coca-Cola is Embracing the eCommerce Revolution

As a teenager, John Carroll’s first job was bagging groceries at his local supermarket in Miami. Now, three decades later, he’s focusing his time on the digital shopping experience, leading Coca-Cola North America’s business in the fast-moving eCommerce space.“This is, without a doubt, the greatest

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CAGNY 2018 Hero

business Coca-Cola President and CEO James Quincey said the company is positioned for “disciplined growth” thanks to a newly refranchised bottling system and an expanding portfolio of consumer-centric beverages. “We've got a clear destination,” Quincey said Tuesday at the Consumer Analyst Group of New York (CAGNY) conference in Florida. “We're going to be a total beverage company.” In 2017, the company achieved or exceeded its projections for revenue and profit during a year of transition and is poised to deliver even stronger results this year, Quincey said, citing the divestiture of company-owned bottling businesses and a refined focus on revenue growth management via smaller packaging and premium brands. “We’re at an inflection point, because the underlying and enduring strength of the business is now going to become more visible in the numbers and to our shareholders,” he said. Coca-Cola also is building on a strong foundation of share leadership in a range of beverage categories – from sparkling to hydration to ready-to-drink teas and coffees – and a “pervasive and diverse” distribution system. The company continues to push the innovation envelope, with more than 500 new product launches in 2017. These include new flavors and ingredients, and efforts to extend existing brands into new categories. “We're very clear that we have to start with the consumer and drive our portfolio of brands to be ever more consumer centric,” Quincey said, calling out the international rollout of Coke Zero Sugar. “If the consumer moves, we must, too.” Following the consumer also includes embracing the eCommerce revolution. “Consumers are changing the way they shop, in very fundamental ways,” Quincey said. “The digitization of the whole experience is ongoing… and we need to participate in a very different way. Said in the simplest terms, it’s about finding a way to reconstruct in the virtual world those imperatives that have existed for so long in the physical world, at which the Coke system has been very effective executing against.” Value Over Volume A focus on smaller packages is driving the company’s journey to become “more value orientated than volume orientated” through a focus on growing transactions, Quincey said. “This fits very nicely with our approach on helping people consume the right amount of sugar,” he said. “There's an intersection of many of the challenges we face and many of the opportunities we can take advantage of if we focus on smaller packages.” Coke is also accelerating its investment in premium brands, like Topo Chico (in the United States) and ViO Schorle (in Germany) sparkling mineral waters, and the Schweppes 1783 line of upscale mixers in the U.K. Lift and Shift The company is also scaling successful brands from market to market, including the AdeS line of soy-based beverages, which is expanding from Latin America to Europe. “We’re adapting the formulas, the tastes and the benefits of the drinks, to each continent's local realities,” Quincey said. “I think what you see now is a much greater sense that we can move products around the world," he continued. "The strength of the company over time will be the ability to source ideas from any part of the world and have them travel.” Bolt-on acquisitions like the innocent line of premium smoothies and chilled juices in the U.K. and Jugos del Valle juices in Latin America have enabled the company to enter adjacent categories and grow these brands through investment and innovation. The company's growth agenda is being fueled by an entrepreneurial culture with an experimental, “test-and-learn” mindset, Quincey said. A leaner, asset-light operating model created post-refranchising frees up the company to focus on building brands and empowers the more than 250 Coca-Cola bottlers around the world to execute more effectively in the marketplace. “We’ve created an even more well-capitalized, well-motivated, highly capable system of bottlers,” Quincey said. “And that intersection with our switch from the company side to being even more revenue-orientated than volume-oriented is creating a more effective virtuous circle between ourselves and the bottlers to drive impact to the system.”

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STAFF PICKS

Jay Moye Recommends Coca-Cola USA: A Total Beverage Company With Local Roots
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Christopher Davis and Caroline Tsay Nominated for Election to Coca-Cola Board of Directors

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We Are The Coca-Cola Company | #CocaColaRenew

We are Coca-Cola, and so much more. We're an organic tea company. A coconut water company. A water company working to replenish every drop we use through our efforts, combined with charitable grants from The Coca-Cola Foundation, to support conservation and restoration projects across every corner of the country.

2016 Sustainability Highlights

2016 Sustainability Highlights

5 Things You Need To Know About The EKOCENTER Initiative

5 Things You Need To Know About The EKOCENTER Initiative

Coca-Cola Takes You Inside the Walmart Museum

Coca-Cola Takes You Inside the Walmart Museum

We Are The Coca-Cola Company | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

2016 Sustainability Highlights

2016 Sustainability Highlights

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5 Things You Need To Know About The EKOCENTER Initiative

Coca-Cola Takes You Inside the Walmart Museum

Coca-Cola Takes You Inside the Walmart Museum

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Coca-Cola Leaders: Q3 Results Show Strategic Plan is On Track
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Georgia High School Students Cook Up a Brighter Future with Coca-Cola Culinary Internships
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Food Courts for Foodies: Why Food Halls Are a Hit With Urban Dwellers
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Watch: Jason Derulo, Coca-Cola Launch Music Video for 2018 FIFA World Cup Anthem
Share a Coke… and a Tweet? How Two Best Friends Earned a Year’s Supply of Coca-Cola
DASANI® Sparkling Introduces 3 New Refreshing Flavors
Watch: Quirky Dance Move Goes Viral in International Coca-Cola Ad, ‘Meme’

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Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives
Fresca Gets a Fresh New Look
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Listen: Coca-Cola CFO Kathy Waller Talks About the Future of Women in Business
Coca-Cola Colleagues Team Up to Create Dolls That Celebrate Diversity
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Barrels by the Bay: A Coca-Cola Scholar's Journey to Water Sustainability
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The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.

_{The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.}

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