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Coca-Cola to Acquire Minority Stake in BODYARMOR with Path to Ownership

Coca-Cola is taking a minority ownership stake in BODYARMOR, a fast-growing line of premium sports performance and hydration beverages, the companies announced today.Through this strategic relationship, BODYARMOR will remain an independent company and gain access to the expansive Coca-Cola bottling

The Varsity hero

The Varsity hero

The Varsity at 90: Coke’s North Avenue Neighbor Marks a Milestone

Gordon Muir pinches himself every morning on his I-75 South commute, right around the time a towering, chrome-lined “V” comes into view over the downtown Atlanta connector.“I get off at this exit and look at that big red sign and this building, and I'm still in awe,” he says. “The city really has grown

Coke North America Uses Indiegogo for

Coke North America Uses Indiegogo for Test-and-Learn Pilot of Valser Mineral Water

Product launches from The Coca-Cola Company are historically years-in-the making endeavors. Extensive R&D, consumer focus groups and market testing all stand between an innovator’s idea and the marketplace.Not this time.Coca-Cola North America recently used the Indiegogo crowdfunding platform

Coca-Cola North America's Tea Portfolio Includes Brands For All Tastes

From organic, fair trade-certified teas to sweeter, more fruit-forward varieties, Coca-Cola North America’s beverage portfolio offers something for all tea fans.The ready-to-drink (RTD) tea category is projected to grow five times faster than the total nonalcoholic ready-to-drink (NARTD) industry over

Francisco Crespo Q2 Earnings Hero

Francisco Crespo Q2 Earnings Hero

Coca-Cola Earnings: 6 Questions with Chief Growth Officer Francisco Crespo

Coca-Cola reported second quarter 2018 earnings today. While earnings are a report card on short-term results, they also say a lot about progress toward longer-term strategies.We asked Francisco Crespo, the company’s chief growth officer, to talk about the big picture at Coca-Cola.How do you describe

Success, Failure and

Success, Failure and Zombie Hunting

Few things in business are more frustrating to me than when I see failure without learning. While failures are inevitable, it’s a waste if we don’t use failure as a basis to learn and improve.When we don’t learn, we end up with zombies.Here’s what I mean. Most businesses have what is called a long

One Last Summer Hero

One Last Summer Hero

‘The Real World’ Meets ‘The Real Thing’: Coca-Cola Debuts ‘One Last Summer’ Docuseries

In a new digital docuseries titled “One Last Summer”, Coca-Cola tags along with a group of friends in Plainfield, Illinois, as they share their last few months together before heading off to college.Over the course of four 10-minute episodes – which are rolling out on the Coca-Cola YouTube channel

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future: Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

A Coca-Cola USA campaign that began as a humble reintroduction has evolved into a community-focused call to action.This summer, The Coca-Cola Company and its family of 68 independently owned bottlers across the country are inviting young Americans to help deliver a better tomorrow through the “Dear

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Beverage Digest Hero

brands NEW YORK – Coca-Cola North America is finding more ways than ever to ensure its beverages are within an “arm’s reach of desire” in today’s fast-moving marketplace through product innovation, new distribution channels and data-driven decision making, according to Chaly Jo Moyen, SVP of strategy, planning and decision science. “Our primary job is to follow the consumer,” Moyen said Monday at the Beverage Digest Market Smarts conference. This entails responding both to evolving tastes and buying behaviors. Coke is quenching Americans’ thirst for personalization and specialization with a range of drinks and packages for different occasions and need states – from beverages with functional benefits (ZICO coconut water, Honest Tea, Core Power and fairlife), to “right-sized” mini cans of core sparkling brands, to familiar favorites with locally sourced ingredients like the new Coca-Cola Georgia Peach and Coca-Cola California Raspberry, to imported brands like Topo Chico sparkling mineral water from Mexico. The company’s zero-calorie sparkling beverage portfolio, anchored by Coke Zero Sugar and Diet Coke, is helping people manage their calorie intake, as are reduced-sugar choices like Gold Peak tea and Simply Light juices. From Route to Market to ‘Route to Me’ Following the consumer also means embracing the growth of eCommerce and rethinking how Coke beverages are sold and delivered. “Now as a consumer, you have a million different ways you can beverages to your home or wherever you are,” Moyen said. “In the last five years, this world has turned completely upside down.” This includes ordering online or via a mobile app, using same-day grocery delivery services or click-and-collect curbside pickup solutions. Subscription-based shopping solutions are also popular, especially among time-crunched working parents and young professionals. As one example, Coke is partnering with goPuff, an on-demand convenience store delivery startup catering to college campuses, to deliver get cold beverages to students’ doorsteps within a few minutes. “We're doing a lot in this space,” Moyen said. “Because beverages are heavy, and people love to have them delivered to their home. We see this as a great growth opportunity.” Coca-Cola also is using digital technology to create new consumer experiences via innovative programs like sip & scan, which lets consumers unlock experiences and prizes by scanning icons on Coke packages with their mobile phones. “This has been super successful for us and is still in its infancy, but it provides the opportunity to connect personally with a brand through a digital experience tied to a physical product.” And the next generation of the groundbreaking Coca-Cola Freestyle fountain dispenser is Bluetooth-enabled, which means Freestyle mobile app users can automatically queue up custom mixes, nutritional info and more when they step into an outlet. “You can have a truly connected experience,” Moyen said. The company’s focus on digitization is delivering value to retail and foodservice customers, too. The MyCoke platform, for example, enables stores to replenish their beverage inventories and schedule future orders online. And a cloud-based digital signage system lets restaurants make content updates to menu boards based on real-time purchasing data. Coca-Cola North America’s Decision Science and Data Strategy Center of Excellence analyzes all data captured across Coke’s digital ecosystem, giving teams across the company a big-picture view of opportunities. “The power of marketing in a digital world is that it gives us the ability connect consumers to our brands in ways we couldn't before,” Moyen said. “We have more data now than we have ever had in the past, but the key is figuring out what data you need and how to wrangle that data. This is where the real magic happens, and where we see so much potential growth.”

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STAFF PICKS

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Coca-Cola to Acquire Minority Stake in BODYARMOR with Path to Ownership

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Being a good steward of the community is a part of our 132-year heritage and value system. Every day, we strive to make a positive impact through the products we make and the actions we take. Together with our family of independent bottlers we are bringing to market more conscious products, employing 90,000 people across the United States, and empowering the next generation of community leaders through 30 years of Coca-Cola Scholars. Learn more by visiting http://www.coca-colacompany.com/commitment Follow The Coca-Cola Company on Social: YOUTUBE: https://www.youtube.com/user/CocaColaCo FACEBOOK: https://www.facebook.com/TheCocaColaCo TWITTER: https://twitter.com/CocaColaCo INSTAGRAM: https://www.instagram.com/TheCocaColaCo

We Are The Coca-Cola Company | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

Powerade: Evolution of Hydration

Powerade: Evolution of Hydration

Coca-Cola | Share a Coke with Love :30

Coca-Cola | Share a Coke with Love :30

Dear Future (:60) | #CocaColaRenew

Dear Future (:60) | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

Powerade: Evolution of Hydration

Powerade: Evolution of Hydration

Coca-Cola | Share a Coke with Love :30

Coca-Cola | Share a Coke with Love :30

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Watch: Jason Derulo, Coca-Cola Launch Music Video for 2018 FIFA World Cup Anthem
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Georgia High School Students Cook Up a Brighter Future with Coca-Cola Culinary Internships

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Gallery: KITH and Coca-Cola Release Third Capsule Collection
Introducing “smartwater® futures,” an Interactive Event Created in Partnership with The Infatuation
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A Towering Tribute: Coca-Cola Consolidated Unveils Three-Story Mural in Terre Haute

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Coca-Cola Volunteer of the Year Steve 'Mac' McMurray Shares His Story as a Jefferson Award Winner
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Muhtar Kent Named International Executive of the Year

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The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide.

_{The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.}

© 2018 THE COCA-COLA COMPANY