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How Coke’s U.S. Business is Changing in Line with Consumer Tastes

Coca-Cola is “moving at the speed of the consumer” in its flagship market by evolving both its business model and how it measures success, the company’s top North America executive said Monday at a conference hosted by trade publication Beverage Digest.“What we are in today is a very dynamic and strong

WATCH: Vince Staples Stars in New Sprite Music Video and TV Spot

In 1986, Sprite became one of the first brands to tap into hip-hop culture. In the years since, the brand has collaborated with a variety of artists in dozens of programs and advertising campaigns.Now, fresh off announcing the Summer Sprite™ Cold Lyrics Series™, Sprite is unveiling two new additions

Why Coca-Cola Bottles Are a Cherished Find for Sea Glass Collectors

Richard LaMotte knew he had a winner when he spotted a small shard of aquamarine glass one day sitting amid the reeds, rocks, and oyster and clam shells that line the shore near his home on Maryland's Chesapeake Bay. It turned out to be the heel of a Coca-Cola bottle, smoothed and tumbled for decades

Coca-Cola CEO: 'Progress is Achieved in Partnership, Not in Isolation'

ATLANTA – Global businesses and nonprofits must work together to tackle the world’s most pressing challenges and help the weak and vulnerable.  That's the message James Quincey, president and CEO of The Coca-Cola Company, delivered today in a keynote address at Rotary International’s

How Coca-Cola Sparked the Surging Ready-to-Drink Coffee Business in Japan

The Japanese arm of Coca-Cola has invented strange-sounding concoctions with all kinds of flavors and purposes, from fiber-fortified Coke to water that helps you sleep.But one of the biggest successes that the company has seen over the last few decades is the explosion of the ready-to-drink (RTD) coffee

Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years

From the syrup urns of the late 1800s to soda fountains in space, Coca-Cola has continuously revolutionized the art of refreshing the world, one drink at a time.Critical to achieving this mission are the vessels in which the products are delivered.In this photo gallery, go on a visual journey through

Project Last Mile Expands to Strengthen Health Systems in Liberia and Swaziland

BRUSSELS – Project Last Mile, a unique public-private partnership that transfers Coca-Cola’s supply-chain management and marketing expertise to help governments and health systems deliver life-saving medicines and supplies to hard-to-reach communities across Africa, is to expanding to Liberia and Swaziland,

Meet Mr K: Fred Kirkpatrick, 97, Celebrates 80 Years With Coca-Cola

Last week, my Facebook page blew up.A news story about a 97-year-old man who has worked for a Coca-Cola bottler for almost 80 years produced by 5NewsOnline, a Fort Smith, Arkansas news station, went viral and was picked up by media outlets around the world. Dozens of friends posted links to the story