Locations Locations

Africa
Asia Pacific
Eurasia
Europe
- Austria
- Belgium (Dutch)
- Belgium (French)
- Bulgaria
- Denmark
- Finland
- France
- Germany
- Great Britain
- Hungary
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Poland
- Russia
- Serbia
- Spain
- Sweden
- Switzerland
- Ukraine
Latin America
- Argentina
- Bolivia
- Brazil
- Chile
- Colombia
- Costa Rica
- Dominican Republic
- Ecuador
- El Salvador
- Guatemala
- Honduras
- Mexico
- Nicaragua
- Panama
- Paraguay
- Peru
- Uruguay
- Venezuela
North America

Locations

| The Coca-Cola Company

Our Company
Our Company Main
About Coca-Cola Journey
Mission, Vision & Values
Diversity & Inclusion
Human and Workplace Rights
Workplace Overview
Supplier Diversity
Coca-Cola Leaders
Company Reports
The Coca-Cola System
Company History
Coca-Cola Product Facts (U.S.)
The Coca-Cola Foundation
World of Coca-Cola
Coca-Cola Store

Investors
Investors Main
2017 Annual Review
Investors Info: Financial Reports and Information
Investors Info: Stock Information
Investors Info: Investor Webcasts and Events
Shareowner Information
Corporate Governance
Investors Info: SEC Filings

Press Center
Press Center Main
Press Releases
Company Statements
Leadership
Video Library
Image Library
Press Contacts

Careers
Careers Main

Contact Us
Contact Us Main
FAQs

Search

Front Page
BRANDS
OUR WAY FORWARD
SUSTAINABILITY
INNOVATION
HISTORY

2018 FIFA World Cup Russia
#CocaColaRenew
EKOCENTER
2017 Annual Review
Commitment to Transparency

FRONT PAGE

baseball stepping up to the plate hero

Stepping Up to the Plate: When Coca-Cola Owned a Baseball Team… and Went to Bat for Atlanta’s First Integrated Sporting Event

On April 8, 1949, Jackie Robinson and Roy Campanella brokethe color barrier in Atlanta baseball when the Brooklyn Dodgers played theAtlanta Crackers in an exhibition game. The story of how the city’s first integrated sporting event tookplace, despite threats from the Ku Klux Klan

Jordan Spieth Special Olympics Hero

Jordan Spieth Special Olympics Hero

Q&A: Jordan Spieth Shares a Coke with Special Olympics Athlete and Coca-Cola Employee Matthew Wynne

Well before PGA TOUR golfer, three-time major champion and Coca-Cola Ambassador Jordan Spieth made TOUR history, he knew he wanted to make a difference on and off the course. The source of his inspiration? His sister Ellie.Born with a neurological disorder, Ellie challenged her older brother to prioritize

Arby’s Sets Guinness World Records for Largest and Smallest Ads With Coca-Cola Partnership Reveal

Arby’s made big news today in America’s smallest town.The sandwich restaurant brand announced its exclusive beverage partnership with Coca-Cola by revealing a 212,000-sq. ft. banner on a farm in Monowi, Nebraska (population: one).Guinness World Records officially recognized the ad*, which reads “Arby’s

Beverage Digest Hero

Beverage Digest Hero

How Digital Technology and Big Data Can Accelerate Coke North America’s Innovation Strategy

NEW YORK – Coca-Cola North America is finding more ways than ever to ensure its beverages are within an “arm’s reach of desire” in today’s fast-moving marketplace through product innovation, new distribution channels and data-driven decision making, according to Chaly Jo Moyen, SVP of strategy, planning

Coca-Cola Co. USA Goes Even More Local - Focuses on Community Action

Coca-Cola Co. USA Goes Even More Local - Focuses on Community Action

Coca-Cola Co. USA Goes Even More Local, Focuses on Community Action in Next Wave of Company Communications Effort

Americans will get to know more of their Coca-Cola neighbors this summer via the next phase of a multi-channel communications initiative highlighting the company’s growing portfolio of beverages and the good Coca-Cola people do in communities across the country.A new commercial called “Dear Future”,

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future - Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

Dear Future: Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

A Coca-Cola USA campaign that began as a humble reintroduction has evolved into a community-focused call to action.This summer, The Coca-Cola Company and its family of 68 independently owned bottlers across the country are inviting young Americans to help deliver a better tomorrow through the “Dear

5 Summers of Sharing Hero

5 Summers of Sharing Hero

5 Summers of Share a Coke: How the Team Behind the Hit Campaign Keeps Things Fresh Year After Year

For the last five summers, “Share a Coke” has become a seasonal pastime – along with baseball games, backyard barbecues and family reunions – as Americans seek out bottles with their names or the names of friends and loved ones.And every year since 2014, Share a Coke has introduced new innovations

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle 9100 Hero

Coca-Cola Freestyle Unveils Next-Gen Fountain Dispenser, New Operating System and More

When Chris Hellmann first saw a Coca-Cola Freestyle unit back in 2010, he couldn’t believe a machine its size could deliver so many beverage options – all mixed, chilled and served on demand.“I kept looking behind it to see where the rest of it was,” he recalled. “I was amazed by the fact that so much

Just Poured

Featured
Business
Brands
Diversity
Food
History
Innovation
Jobs
Sports
Sustainability

Deutsche Bank Hero

business PARIS – As Coca-Cola continues to introduce more drinks in more categories, the company still sees plenty of growth opportunity for its flagship brand. “When you throw away glasses that only see challenges and no opportunities – and you put on a different set of glasses and you look for opportunity – this is what you see,” Chief Growth Officer Francisco Crespo said Wednesday at Deutsche Bank’s Global Consumer Conference in Paris. Crespo estimates that 600 million people worldwide could be drinking a Coke Trademark beverage; these are people who can afford Coke and like sparkling drinks, but just haven’t been buying. “We’ve been neglecting people outside the franchise,” he said. “It’s inexcusable that we are not bringing them to our franchise.” Coca-Cola is tackling the opportunity in a creative way by shifting its marketing focus from “getting loyal drinkers to drink more” to recruiting new fans. “This is a priority for us now,” Crespo said. “We have to hold our marketing to a higher standard.” For example, the company’s recent Chinese New Year campaign used scannable packaging to let Chinese consumers send money, coupons and more to loved ones as part of the family-focused holiday ritual. Coke volume was up 24% during the season, which is a huge event on the Chinese calendar. This summer, the brand is using the power of digital storytelling, design and packaging innovation as part of its 2018 FIFA World Cup advertising in 170 countries. While there are great opportunities to grow in sparkling, the company is equally focused on building what Crespo calls “quality leadership” across its global beverage portfolio. Coca-Cola is speeding up its decision-making, taking more calculated risks and embracing an entrepreneurial, test-and-learn culture. Crespo, who introduced this concept at the company’s Investor Day in late 2017, explained that Coca-Cola is nurturing and growing brands in three categories: Explorers, challengers and leaders. In the first quarter of 2018, one-third of the company’s explorer brands delivered double-digit growth. Half of its challenger brands gained value share. And its leader brands posted a 4% increase in transactions. “We have the portfolio in our hands to make leaders even stronger leaders… to make our explorers challengers and our challengers leaders,” Crespo said. Coke is also using its global scale to deliver customized beverage solutions around the world. Earlier this year, the company rolled out FUZE Tea to 37 European countries on a single day, with slight market-by-market nuances. Strategic acquisitions continue to be a key part of the company’s growth strategy. Crespo and Chief Financial Officer Kathy Waller shared two case studies – Innocent and Jugos Del Valle – to highlight how Coca-Cola is using its scale to build brands across both geographies and categories. The company acquired Innocent in 2010 which, at the time, was the leading smoothie brand in the United Kingdom. It has tripled its revenues since then and is now the No. 1 chilled juice brand in Europe. “We’ve captured the synergies of our system but not forced them to approach innovation and route-to-market in the same way a sparkling brand would,” Crespo said. “We’ve also allowed them to stay true to their vision and purpose.” When the Coca-Cola system acquired Jugos Del Valle in 2007, it was a leading juice brand in Mexico and Brazil. “Since that time, we’ve leveraged the power of the system to not only expand its footprint into all major Latin American markets but also to develop a platform to accelerate growth across the portfolio through dairy, plant-based beverages, teas and premium juices,” Waller said. “Today, Jugos del Valle’s platform is worth five times its value at acquisition, and it has grown profits by an average of 17 percent per year through top-line growth and significant margin expansion as it moves from a challenger brand to a leader.”

business

SUBMIT NOW!

SUBMIT NOW!

What makes an everyday moment a 'Coca-Cola Moment'? Submit your best pics and show us!

MOST POPULAR

1
‘The Real World’ Meets ‘The Real Thing’: Coca-Cola Debuts ‘One Last Summer’ Docuseries
2
How to Order a Coke Bottle With Your Name On It
3
Share a Coke and Share the Summer: 2018 Campaign Focuses on Special Moments
4
What’s the Difference Between Coke Zero and Coca-Cola Zero Sugar?
5
Coca-Cola Cake Recipe
6
Collecting Bottles
7
What It’s Worth
8
Sprite Keeps Summer Fresh With 'The Fresh Faces Series'
9
How Special Olympics Helped Storyteller Daniel Barich Find His Voice
10
Five Strategic Actions

SEE MORE SEE MORE

Topic Filter Category Callout

Topic Filter Category Callout

Our Way Forward

Our Commitment to Transparency: Learn More

Topic Filter Category Callout

Topic Filter Category Callout

Topic Filter Category Callout

Topic Filter Category Callout

Nutrition, Info, Ingredients & FAQs

Nutrition Info, Ingredients & FAQs - Get the Facts

STOCK45.25 NYSE/KO +0.00 Quote delayed at least 15 minutes.

Stock Ticker

Topic Filter Category Callout

Topic Filter Category Callout

Topic Filter Category Callout

Topic Filter Category Callout

STAFF PICKS

Jay Moye Recommends Coca-Cola USA: A Total Beverage Company With Local Roots
Jan Schneider Recommends ‘Love’ Story: Coca-Cola Supports Marriage Equality in Australia With Limited-Edition Cans
Emily Bucherati Recommends Topo Chico Sparkling Mineral Water Joins Coke's Venturing & Emerging Brands Portfolio
Hannah Nemer Recommends
Under the Pines: Mississippi Family Finds Formula for Success
Scott Leith Recommends Investing In America: Coca-Cola And Its U.S. Bottler Partners
Jamal Booker Recommends Treat Sustainability like a Hidden Treasure
Kate Hartman Rosenzweig Recommends Coke Inks ‘Virtual Sponsorship Deal’ with EA SPORTS FIFA 18 Game
Ted Ryan Recommends From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
Lauren Thompson Recommends Coca-Cola and Fans Celebrate World’s First 3D Robotic Sign in Times Square
Kent Landers Recommends Coca-Cola USA: A Total Beverage Company With Local Roots

The Coca-Cola Company Reports Solid Operating Results and a Positive Start to 2018

IN THE NEWS

Revenue Growth

The Coca-Cola Company Reports Solid Operating Results and a Positive Start to 2018

#JOURNEYTV

Dear Future (:60) | #CocaColaRenew

Being a good steward of the community is a part of our 132-year heritage and value system. Every day, we strive to make a positive impact through the products we make and the actions we take. Together with our family of independent bottlers we are bringing to market more conscious products, employing 90,000 people across the United States, and empowering the next generation of community leaders through 30 years of Coca-Cola Scholars. Learn more by visiting http://www.coca-colacompany.com/commitment Follow The Coca-Cola Company on Social: YOUTUBE: https://www.youtube.com/user/CocaColaCo FACEBOOK: https://www.facebook.com/TheCocaColaCo TWITTER: https://twitter.com/CocaColaCo INSTAGRAM: https://www.instagram.com/TheCocaColaCo

We Are The Coca-Cola Company | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

Powerade: Evolution of Hydration

Powerade: Evolution of Hydration

Coca-Cola | Share a Coke with Love :30

Coca-Cola | Share a Coke with Love :30

Dear Future (:60) | #CocaColaRenew

Dear Future (:60) | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

We Are The Coca-Cola Company | #CocaColaRenew

Powerade: Evolution of Hydration

Powerade: Evolution of Hydration

Coca-Cola | Share a Coke with Love :30

Coca-Cola | Share a Coke with Love :30

Snapshots

Moments of Happiness From Our Readers

Upload Image Snapshots

#BestFriendswithCoke

Puglife

It's Our First Anniversary

Photographing Antiques

Opening a Lifetime of Happiness

Australian Cattle Dog’s Boundless Summer Energy!

Coca-Cola Happiness

Ify by Bobi x Coca-Cola

Piedmont Park

Visit to Kathmandu

Reindeer Coca-Cola

Haven't Seen in Years

#shareourlovestory

Best Friends Share Coca-Cola

SEE MORESEE MORE

STAY & SIP

Coca-Cola Leaders: Q3 Results Show Strategic Plan is On Track
#uncapped: vitaminwater, The FADER Present 5th Anniversary Concert Series in New York
#OutOfOffice: Coca-Cola During the Day and Puccini at Night
Coca-Cola London Eye Transforms for Rugby World Cup 2015

SEE MORE STORIESSEE MORE STORIES

The Golden Rule of Creativity
A Foodie's Guide to Brooklyn, N.Y.
A Refreshing Recipe: Coca-Cola and Coffee Granita
Coca-Cola and Coffee Granita

SEE MORE STORIESSEE MORE STORIES

How Coca-Cola is Providing Even Greater Product and Ingredient Transparency
Coca-Cola Consolidated Opens Sales and Distribution Center in S.C.
Going Local: Coca-Cola Unbottles Social Action Story on Cheddar
Coca-Cola Again Ranks Among America’s Most Patriotic Brands

SEE MORE STORIESSEE MORE STORIES

Watch: Jason Derulo, Coca-Cola Launch Music Video for 2018 FIFA World Cup Anthem
Ed Sheeran Hosts Private Pizza Party with Coca-Cola and (RED) for World AIDS Day
10th Season of the Iconic Coke Studio Pakistan Launched
'Pop 'n Pour': This Electronic Music Pioneer Created the Sound of Coke's Beloved Bubbles

SEE MORE STORIESSEE MORE STORIES

Multiple Coke Brands Bubble Up in Fast-Growing Sparkling Water Category
Georgia High School Students Cook Up a Brighter Future with Coca-Cola Culinary Internships
Chick-fil-A’s New Frosted Sunrise Features Simply Orange Juice
Food Courts for Foodies: Why Food Halls Are a Hit With Urban Dwellers

SEE MORE STORIESSEE MORE STORIES

‘The Real World’ Meets ‘The Real Thing’: Coca-Cola Debuts ‘One Last Summer’ Docuseries
Beyond the Game: Discover Russia with Coca-Cola and The Calvert Journal
Peace Tea Invites Fans to Share ‘Randomer Random Acts of Kindness’ in Brand’s First National Campaign
Handcrafted Coca-Cola Handbag Earns a Sparkling Record

SEE MORE STORIESSEE MORE STORIES

A Towering Tribute: Coca-Cola Consolidated Unveils Three-Story Mural in Terre Haute
Coca-Cola Toasts to 23 Years at 2018 ESSENCE Festival
The Passion that Unites Coca-Cola, the FIFA World Cup and a Proud Collector
Home of the Braves: Dansby Swanson Reps the ATL With #AllThingsLoyal

SEE MORE STORIESSEE MORE STORIES

How Special Olympics Helped Storyteller Daniel Barich Find His Voice
Coke’s Pamela Stewart Recognized for LGBTQ Leadership
Muhtar Kent Named International Executive of the Year
One Young World: Investing in Coca-Cola’s Future Global Leaders

SEE MORE STORIESSEE MORE STORIES

How Coca-Cola is Providing Even Greater Product and Ingredient Transparency
For Texas Family, Life Goes Better with a Coke… and Three More Kids
A Towering Tribute: Coca-Cola Consolidated Unveils Three-Story Mural in Terre Haute
Coca-Cola Toasts to 23 Years at 2018 ESSENCE Festival

SEE MORE STORIESSEE MORE STORIES

The Coca-Cola Company Statement on San Cristóbal, Chiapas, Mexico
Recycle and Give: Coke Piloting Kiosks That Reward Recycling With Charitable Donations
Going Local: Coca-Cola Unbottles Social Action Story on Cheddar
The Coca-Cola Foundation Contributes $25,000 to Volcano Relief in Hawaii

SEE MORE STORIESSEE MORE STORIES

Coca-Cola FIFA World Cup Flag Bearers from Latin America Live Out their Dreams
Beyond the Game: Discover Russia with Coca-Cola and The Calvert Journal
How Special Olympics Helped Storyteller Daniel Barich Find His Voice
Zero Racism: Coca-Cola Sweden Says No to Discrimination

SEE MORE STORIESSEE MORE STORIES

Recycle and Give: Coke Piloting Kiosks That Reward Recycling With Charitable Donations
Dunkin’ Donuts Celebrates Summer Solstice with ‘Emergency Bottle Service’ in New York
Report: Coca-Cola 5by20 Program Helps More Than 10,000 Nigerian Girls Land Jobs, Build Self-Confidence
Chemical Recycling: Could This Breakthrough Technology Curb Plastic Waste?

SEE MORE STORIESSEE MORE STORIES

COCA-COLA ON SOCIAL

LIKES

FOLLOWERS

FOLLOWERS

VIEWS

FOLLOWERS

Front Page
BRANDS
OUR WAY FORWARD
SUSTAINABILITY
INNOVATION
HISTORY

Our Company
Product Facts (U.S.)
Investors
Press Center
Careers
Contact Us
Newsletter
Masthead

Close

Loading...

Company Information

2017 Year in Review
2016 Sustainability Report
About Coca-Cola Journey
Ask Coca-Cola
Coca-Cola Product Facts (U.S.)
Diversity & Inclusion
Human & Workplace Rights
Job Search
Leadership Bios
Press Releases
RSS Feed
World of Coca-Cola
Coca-Cola Store

Topics

#CocaColaRenew
Brands
Business
Diversity & Inclusion
Food
History
Innovation
Jobs
Sports
Sustainability

Brands

Coca-Cola
Coca-Cola zero
Diet Coke
Coca-Cola Life
Ciel
DASANI
Del Valle
Fanta
Fresca
FUZE
FUZE tea
glacéau smartwater
glacéau vitaminwater
Honest Tea
Mello Yello
Minute Maid
Odwalla
POWERADE
POWERADE ZERO
Simply Beverages
Sprite
View All Brands »

Policies

About our Ads

California Transparency in Supply Chain Act

Cookie Policy

DMCA Policy

House Rules

Privacy Policy

Terms of Use

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide.

_{The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.}

© 2018 THE COCA-COLA COMPANY