The Coca-Cola Archives contain the output of 129 years of marketing history. The collection includes paintings, posters, documents, films, consumer letters and more.
But how do our archivists preserve Coke's history in a world of digital media and ever-changing file formats? Find out:
The Hilltop Song is a classic 1971, ground breaking commercial by Coca-Cola, that portrayed the message of world peace and unity through a video that brought together youth belonging to different cultures, on the top of a hill. On August 21, 2015, AIESEC's young leaders from 118 countries and territories gathered in India for the annual International Congress 2015 to prepare for their 2020 vision that will enable them to accomplish their long-term vision of 'peace and fulfilment of humankind's potential'. In partnership with Coca-Cola India, AIESEC decided to recreate the Hilltop Song to reaffirm the fact that love and peace are what the world needs. Learn more: http://CokeURL.com/hxkbx