Coca‑Cola Unites Iconic Foodservice Partners Together for the First Time in “And a Coke” Campaign

No two restaurant orders are the same, yet they almost always end the same way: “...and a Coke.” For the first time ever, Coca‑Cola is bringing together several of its foodservice partners to celebrate that iconic phrase - one that has been echoed at counters and in drive-thrus across America for 140 years. 

• Foodservice stands as a pillar of Coca‑Cola’s legacy. Born in a single fountain in 1886 at Jacob’s Pharmacy in Atlanta, this heritage continues today across unmatched scale and preference. 
• Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda Express, Popeyes, Sonic, Wendy’s, Whataburger, White Castle, and Wingstop unite for industry-first campaign.
• The campaign launches with three films that tap into shared human truths at the heart of foodservice culture, celebrating how people really order, eat, and connect with their favorite brands. 
   

13 Restaurant Giants. One Iconic Phrase.

Coca‑Cola is debuting its new U.S. campaign, “And a Coke,” built on a simple cultural truth: nothing completes a meal like a Coke. The effort reinforces the brand’s leadership in foodservice while celebrating the role it plays in everyday dining moments.

For the first time ever, Coca‑Cola has united several of its iconic foodservice partners into a single national campaign: Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda Express, Popeyes, Sonic, Wendy’s, Whataburger, White Castle and Wingstop. This collaboration marks both a Coca‑Cola first and a broader industry milestone.

The campaign features three TV spots inspired by how people really order, eat and connect with their favorite restaurant brands. From TikTok-fueled hacks and fan-favorite customizations to the late-night cravings that sometimes come with everyday rhythms of life on the go, the films reflect the overly personalized, highly expressive ways consumers order. 

Each spot builds to a shared, recognizable finish— “And a Coke”—reinforcing the final, essential step that completes the meal. The campaign launches in cinemas on April 3, with extensions rolling out across linear, digital, social and in food delivery platforms including Uber Eats and DoorDash starting mid-April. 

Built on Long-Standing Relationships

“Foodservice has always been at the heart of Coca‑Cola’s story, from our origins at a single soda fountain to the extensive scale at which we operate today across North America,” said Dagmar Boggs, President Foodservice and On-Premise, North America, The Coca‑Cola Company. “With ‘And a Coke,’ we’re celebrating the role Coca‑Cola plays in completing the meal – an iconic final touch experienced every day through our partners and consumers.” 

Together, these partners represent approximately $65.95 billion in 2024 sales², underscoring the scale and reach of the campaign with tens of thousands of restaurant locations and millions of consumer touchpoints every day. The collaboration is rooted in deep, longstanding relationships: nine of the featured brands have been exclusive Coca‑Cola partners for more than 30 years, and together the group represents over 550 cumulative years of partnership. That's not just business loyalty – that's proof that some combinations just work. 

A Legacy that Continues to Evolve

Foodservice has been central to Coca‑Cola’s story from the beginning. Born in a single fountain in 1886 at Jacob’s Pharmacy in Atlanta, that heritage continues at an unmatched scale. Today, Coca‑Cola leads the U.S. market across more than 500,000 foodservice locations, including restaurants, hotels, movie theaters and amusement parks.

This leadership is reinforced by strong consumer preference: over 90% of Coca‑Cola drinkers would not trade to its primary competitor if their first choice wasn’t available¹.

The “And a Coke” campaign arrives at a critical moment, reinforcing the importance of beverages in driving satisfaction, customization, and loyalty. As the foodservice industry evolves, with more than half of every food dollar expected to be spent in foodservice by 2030, “And a Coke” underscores the role beverages play in completing the meal and helping drive restaurant growth.

Sources:
1: Beverage & Cuisine Pairing Study, Customer Research, 2025.
2: The 2025 Technomic Top 500 Chain Restaurant Report
Technomic Activate Conference (June 2023); Brookings Institution; U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; UN World Population Prospects 2022 (medium scenario); World Health Organization; Accenture analysis.