Fanta Teams Up with Xbox to Deliver the Ultimate Global Gaming Challenge to Fans: Wanta Fanta? Come Get It!
A Special Edition Collection Featuring Iconic Xbox Characters Will Test How Far Fans Will Go for the Deliciousness of Fanta
03-31-2026
ATLANTA, GA, March 31, 2026 – It’s time to get in the game and come get your Fanta®! In celebration of the Xbox 25th Anniversary, Fanta is leveling up its delicious product line with a gamified collaboration that features iconic characters from legendary Xbox titles. For the first time ever, the collaboration brings together the irresistible taste of Fanta and the thrill of gaming with unforgettable challenges, delicious Fanta and epic rewards.
The special edition collection features character takeovers from some of the most iconic Xbox franchises including Call of Duty, Halo, World of Warcraft, Diablo IV and Forza Horizon 6, and introduces a delicious new special edition flavor, Fanta Crimson. These iconic characters have taken over Fanta for one reason: fans everywhere “Wanta Fanta” - and now it’s your turn to take it back through exclusive challenges and digital activations.
“Fanta believes in delivering the Wanta Fanta? Come Get It challenge that fans are most passionate about, and this partnership with Xbox takes it to a whole new realm of delicious game play. We’re just getting started,” said Ibrahim Salim Khan, Vice President, Global Sparkling Flavors Category. “We imagine a world where the irresistible taste of Fanta is so delicious, it pulls players into a multiverse-sized adventure. We’re excited to unleash this partnership with Xbox by immersing fans in the worlds of their favorite games – teaming up with iconic characters and facing larger-than-life challenges to prove just how far they’ll go to get their Fanta back.”
Starting April 8, Fans can get their hands on the special edition collection, but the experience doesn’t stop there. Fanta and Xbox 2026 products in the collection unlock access to a series of unforgettable challenges within the gaming franchises. Players will have the chance to game with featured iconic characters and compete in never-before-played Fanta Rewards Chest challenges to win prizes, merchandise and exciting experiences.
“This partnership with Fanta brings together two brands that thrive on creativity and self-expression,” said Marcos Waltenberg, GM Xbox Partnerships. “Together, we’re creating experiences that meet fans where they are and celebrate the joy of play – on screen and beyond.”
The Fanta and Xbox special edition collection will be widely available in more than 60 markets across North America, Latin America, Asia/South Pacific, Europe, and Africa. Fans will begin to have access to the new collection and Rewards Program in April 2026. For more information on the partnership and how to get in on the action, visit www.fanta.com and follow Fanta and Xbox.
The campaign was created by WPP Open X, led by Ogilvy, supported by Burson, VML, WPP Media and WPP Production, in collaboration with forpeople.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.