Sports & Entertainment
Sport & Entertainment partnerships are part of the DNA of The Coca‑Cola Company
In 1900, Coca‑Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. Continuing the celebrity musical connection that has become so important to Coca‑Cola’s communication, the Metropolitan Opera diva Lillian Nordica appeared in Coca‑Cola’s first national magazine ad in 1905.
Our support of football is at all levels - from grassroots with the Copa Coca‑Cola, to 100+ Professional Football clubs, federations and National Teams. Our association with football dates back to the beginning of the last century and in 1958 the Company made its FIFA World Cup™ debut in Sweden.
- Women's Football
- Men's Football
- FIFA World Cup™ Trophy Tour
- UEFA EURO 2020™
- National Team Partnerships
Connecting to consumer passions through music, gaming & movies
Since 1980, we have expanded our partnerships to support more consumer passions and entertainment areas like music, gaming & movies. This is to meet our audiences desire for content and unique experiences. Here are a few examples:
- Music: Coke Studio
- Gaming: Overwatch