How did Coca‑Cola grow as an international business?
We began building our global network in the 1920s. Our global growth expanded during World War II when Coca‑Cola President Robert Woodruff believed that every American service man and woman should have a Coke at their disposal, no matter where they were or the cost to the company. Woodruff’s vision during this critical period in American history helped establish Coke as a global corporation by introducing the product to different markets.
Now operating in more than 200 countries and producing over 200 brands, our system has successfully applied a simple formula on a global scale: Refresh the World. Make a Difference.