Headshot of Henrique Braun, The Coca-Cola Company

Henrique Braun

Chief Executive Officer

Henrique Braun is chief executive officer of The Coca‑Cola Company. He has worked in a variety of roles at Coca‑Cola dating to his first position in 1996, and he began his duties as CEO March 31, 2026. 

Prior to being named CEO, Braun served as chief operating officer. From 2022 to 2024, he was President, International Development, leading operations across much of the world. He was also elected as an executive vice president of the company in 2024. 

Braun served as president of the company’s Latin America operating unit from 2020 to 2022 and as president of the Brazil business unit from 2016 to 2020. From 2013 to 2016, Braun was president for Greater China & South Korea. 

Braun joined Coca‑Cola in 1996 in Atlanta and progressed through roles of increasing responsibilities in North America, Europe, Latin America and Asia, including in supply chain, new business development, marketing, innovation, general management and bottling operations. 

He holds a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro, a Master of Science degree from Michigan State University and an MBA from Georgia State University. Braun is a dual citizen of the United States and Brazil. 

Person subject to the reporting requirements of Section 16 of the Securities Exchange Act of 1934, as amended.