The Extraordinary Story of How Diet Coke Came to Be

We Needed a Big Idea

The Extraordinary Story of How Diet Coke Came to Be - News & Articles
The Extraordinary Story of How Diet Coke Came to Be - News & Articles

Members of the Diet Coke team beneath the Radio City Music Hall marquee before the filming of the brand’s debut TV commercial. Members of the Diet Coke team beneath the Radio City Music Hall marquee before the filming of the brand’s debut TV commercial.
Diet Coke ad titled "Just for the taste of it." The initial can design included bold red letters against a white background with diagonal pinstripes.
Ad introducing Diet Coke and the slogan, "Just for the taste of it." Diet Coke’s introductory tagline communicated ‘everything anyone needed to know about the product’ and became the team’s mantra.