• The Coca‑Cola® x Alice + Olivia capsule collection launched November 5, 2026, supported by a global campaign.
• The women’s fashion collaboration spanned graphic tees to evening wear, inspired by bottling plant workers and mid-century ads.
• The collection was sold at select stores in the U.S., Milan, Hong Kong and London, plus online, with prices from $250 to $2,995.

What happens when a brand built around shared everyday moments meets a label known for a playful, fashion-forward point of view? The answer was a capsule designed to feel approachable the moment you tried it on.

“Fashion is a powerful way for Coca‑Cola to connect with consumers by celebrating culture, creativity, and individuality,” said Bea Perez, Executive Vice President and Global Chief Communications, Sustainability & Strategic Partnerships Officer at The Coca‑Cola Company. “Our partnership with ALICE + OLIVIA unites two iconic brands that share a deep passion for self-expression, optimism, and joy. This collection invites people around the world to embrace their personal style and make a bold statement of positivity and creativity.”

Picture a piece of clothing inspired by an image from Coca‑Cola’s archive of bottling plant workers. The reference started with people at work, then landed in your closet as part of a contemporary fashion piece. That human thread gave the collection a grounded, lived-in feeling before the styling even entered the conversation.

Mid-century advertising imagery added another layer of storytelling. Reimagined in the collection, the campaigns became details you could wear rather than images you passed by in a magazine or on a screen. Wearing a piece meant carrying a slice of Coca‑Cola history into your own day, not studying it behind glass in a museum.

Starting November 5, 2026, the Coca‑Cola x Alice + Olivia collection is available at select stores across the U.S., Milan, Hong Kong and London, plus online. This gives shoppers a few ways to approach it: try pieces on in person if one of the stores was nearby, or take their time browsing from home and comparing looks.

Prices run from $250 to $2,995. The spread reflects a capsule that moved across different levels of dressing, from casual pieces to more polished ones and statement outfits. Shoppers can choose how much of the Coca‑Cola reference they want in the mix, whether that means a single accent piece or a head-to-toe look.

In New York, the collection got a more tactile home at The Little Shop, a hidden bodega and speakeasy. The space paired a neighborhood corner-shop feel with a customized Alice + Olivia retail environment, so the mood started with something familiar: the scale and rhythm of a corner shop, reworked for a fashion collaboration.

That choice made the collection feel closer to street level than a traditional showroom. Visitors stepped inside expecting an everyday New York errand, then found a retail environment shaped around Coca‑Cola x Alice + Olivia instead.

ALICE + OLIVIA turned the space into an immersive ALICE + OLIVIA x Coca‑Cola world for the launch. The playful takeover debuted with a private event on November 5, 2026, then opened to the public November 6–8, giving guests the chance to discover the collection firsthand.