At Cannes Lions 2026, The Coca‑Cola Company earned six Lions across outdoor, social, brand experience and industry craft.

• Golds went to The Last Coke in the Desert for outdoor and Chicken Screams for Coke for social and creator work, both single-market campaigns.
• A Silver honored The Last Coke in the Desert for brand experience and activation, celebrating a story rooted in local community pride.
• Three Bronzes recognized You Must Love Coke and The Last Coke in the Desert across brand experience, photography and art direction craft categories.

The 2026 Wins

Here's a closer look at the campaigns behind this year's wins, and the human insights behind each one.

The Last Coke in the Desert marks 100 years of Coca‑Cola in Mexico by honoring the independent shopkeepers who keep a Coca‑Cola ice-cold in some of the country's most remote landscapes. The campaign certified them as "The Last Coke in the Desert," a tribute to generations of resilience, hospitality and community pride.

• Gold — Outdoor: Single-Market Campaign
• Silver — Brand Experience & Activation: Single-Market Campaign
• Bronze — Industry Craft: Photography: Print & Publishing

Chicken Screams for Coke was built in Japan around a familiar piece of pop culture: the rubber chicken. The activation used audio-recognition technology to detect when a chicken's squeak sounded like "Cocaaaa-Colaaaa." A close enough match unlocked a Coke ON Drink Ticket for a free Coca‑Cola from a nearby vending machine. It ran as a digital experience from March 31 through April 6, 2026, pairing Coca‑Cola® with chicken through a shared cultural joke.

• Gold — Social & Creator: Single-Market Campaign

You Must Love Coke embraced an unwritten rule understood by every football fan: you don't wear your rival's colors. By creating optical illusions that contained no actual red pixels, fans still saw Coca‑Cola's signature color come through, completed entirely by their own memories and love for the brand. The campaign celebrated the things that bring people together: football rivalry, community pride and a shared identity that refreshes matchday moments.

• Bronze — Industry Craft: Art Direction: Outdoor
• Bronze — Brand Experience & Activation: Brand-Owned Experiences

These ideas were shaped with teams across The Coca‑Cola Company, WPP Open X, VML, Ogilvy, Grey and WPP Media.