Coca‑Cola's latest global campaign is encouraging Gen Z to rediscover the power of presence in a hyper-connected world where a constant deluge of digital distractions pulls us away from the joys of the here and now. 

“Enjoy the moment with a Coca‑Cola” inspires fans to put down their phones, tune out the noise and transform ordinary moments into extraordinary memories with an ice-cold Coke. 

A series of films focus on real-life scenarios where fans break through the clutter to stay fully present and create celebratory memories with Coca‑Cola. In the spots, Coca‑Cola reasserts its role as a symbol of optimism and authentic human connection.

In “Road Trip,” a college senior preoccupied with thoughts of the real world wrestles with final exams and goodbyes, only to find herself in a final sendoff with friends — and a surprise cameo from Grammy® award-winning multi-platinum global artist Tyla — after cracking open a Coca‑Cola.

In “Sports Final,” a superfan of football star Lamine Yamal navigates work-related distractions during a game when a Coca‑Cola reminds him to get back into the big match and create special memories with friends.

In “Pool Party,” a girl floats in an inner tube in the hot summer sun sipping an ice-cold Coke as her distractions melt away and she embraces the fun of the party.

“This campaign embodies the spirit of Coca‑Cola, helping people find moments of happiness and connection in the present,” said Islam ElDessouky, global VP of creative, Coca Cola Trademark. “For over a century, Coca‑Cola has been a symbol of optimism for generations of people. ‘Enjoy the moment with a Coca‑Cola’ is an important reminder for our fans, especially Gen Z, to pause, reset and stay fully present to celebrate life’s biggest milestones.” 

Tyla and Yamal are two unique voices with widespread Gen Z appeal who authentically personify the campaign's core message of living fully in the moment.

"Partnering with Coca‑Cola on 'Enjoy the moment' was all about capturing a feeling of pure joy and connection," said Tyla. "It's very exciting to see ‘Bliss’ featured, capturing the spirit of the campaign. I hope this music inspires everyone to live fully in the moment and create lasting memories."

Yamal adds, "It's great to be part of Coca‑Cola's new campaign. For me, football is about the moments on the pitch with my teammates and the fans. “I hope this campaign gets everyone to spend more time with their friends, enjoy a Coke and have fun.”

Fans in the U.S. who scan a QR code, found in the new ads, will gain access to the “Coca‑Cola Summer Scratch-Off" sweepstakes to enter a chance at winning a customized road trip and unlocking summer moments to escape distractions and enjoy those unplugged moments with prizes. The sweepstakes can also be accessed via Coca‑Cola's website.

“Enjoy the moment with a Coca‑Cola” debuts this summer in North America, followed by key global markets including Latin America, Europe, the Middle East, Asia South Pacific, China, Japan and South Korea.