Coca‑Cola Puts Fan Emotions First in FIFA World Cup 2026™ Campaign

New ‘Bubbling Up’ Film and Coca‑Cola Anthem for FIFA World Cup 2026™ Kick Off Months-Long Campaign

​ATLANTA – January 27, 2026 – The Coca‑Cola Company today announced the launch of its new global campaign for the FIFA World Cup™, inviting fans worldwide to embrace the exhilarating emotional rollercoaster that only football's biggest stage can deliver. This campaign builds on Coca‑Cola's legacy as a proud partner of FIFA® spanning nearly five decades and 12 tournaments, continuing its role as the official soft drink of FIFA World Cup 2026™. ​

The global campaign begins with “Bubbling Up,” the first of three new Coca‑Cola films created for the FIFA World Cup™. The first film includes a sneak preview of the new Coca‑Cola anthem featuring global superstars J Balvin, Amber Mark, Steve Vai and Travis Barker, ahead of its official release. Coca‑Cola is set to debut the new anthem celebrating the full spectrum of emotions experienced throughout the tournament and the passion of football fandom – from the thrilling highs to the nail-biting lows. This energizing track will feature a reimagined version of Van Halen’s iconic 1980s hit Jump, brought to life by an all-star lineup of global music artists. ​

Throughout the campaign, Coca‑Cola will refresh and encourage fans to embrace the game's emotional twists and turns, sharing its drama, delight, and passion. The campaign underscores Coca‑Cola's deep connection with football, leveraging its status as one of FIFA's longest-running partners. By embracing the ride of every high and low, Coca‑Cola aims to refresh fans as they navigate the emotional rollercoaster of football's biggest event. ​

“Football is more than a game; it's a shared passion with a tapestry of emotions that unites billions," said Arnab Roy, President, Coca‑Cola Global Category. "At Coca‑Cola, we believe in the power of shared experiences. Our creative vision for this campaign is to harness the incredible energy of the FIFA World Cup™ and the rollercoaster of emotions that only this tournament can deliver, transforming them into real, tangible connections. Through innovative experiences and compelling content, we're bringing fans closer than ever before, whether they're cheering in digital spaces, local bars, or at-home watch parties.” ​​

Fans can experience the full emotional rollercoaster of FIFA World Cup 2026™ with Coca‑Cola through digital and on-the-ground activations that showcase Coca‑Cola as the essential companion for fans throughout each game. This includes the FIFA World Cup 2026™ Trophy Tour by Coca‑Cola, a global exhibition that allows fans to enjoy a rare, close-up view of football’s greatest prize. The brand has forged partnerships, including with a legendary football manager, influential football media leaders, and celebrated football sticker and album creator Panini. ​​

To bring the campaign to life, Coca‑Cola will unveil three captivating TV films in the lead-up and throughout FIFA World Cup 2026™. “Bubbling Up” captures the palpable pre-tournament anticipation, showing how football excitement permeates everyday life and transforms mundane moments into shared experiences. “Uncanned Emotions,” set for an April 2026 release, will showcase Coca‑Cola’s presence during major FIFA World Cup™ moments, depicting fans' raw emotions, always with a Coke in hand. The final film, “No Better Feeling,” will go live as the tournament commences, illustrating Coca‑Cola's role in every emotional high and low throughout the competition. ​

In an exciting collaboration, Coca‑Cola is continuing its partnership with Panini for FIFA World Cup 2026™. This collaboration will introduce a custom sticker collection, featuring athletes from some of the world’s biggest clubs and federations, that helps immortalize some of the most iconic players and teams competing. Fans and collectors will have both physical and digital opportunities to collect their favorite players from their favorite clubs and federations. ​​

This is just the beginning; Coca‑Cola looks forward to unveiling a series of new and immersive FIFA World Cup™ activations in the months ahead, inviting fans to stay tuned for more ways to feel it all.​

About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.