Coca‑Cola Zero Sugar and Highsnobiety Drop Workwear-Inspired Collab for New York Fashion Week 

Coca‑Cola Zero Sugar and global lifestyle brand Highsnobiety are teaming up on a limited-edition fashion collection inspired by classic Coke delivery uniforms. The co-branded capsule collaboration—which drops ahead of New York Fashion Week—is comprised of 12 workwear pieces sporting red graphics and Coke Zero Sugar iconography.

Highlights include a workwear jacket, gilet and dungarees; gloves, collectors' crates and other accessories; and graphic staples such as a crewneck, tank top, beanie and t-shirts featuring exclusively designed co-branded details in puff prints, woven patches and screen printing.

“Est. 2005” is embroidered across several pieces, paying homage to the year both brands were founded.

“We’re very excited to partner with Highsnobiety, bringing to life the experimental spirit of Coca‑Cola Zero Sugar through unique fashion and design,” Oana Vlad, senior director of global strategy, The Coca‑Cola Company. “This collection is another example of Coca‑Cola's incredible history in collaborating with leading lifestyle brands such as Marc Jacobs, Junya Watanabe Man and KITH.”

The collection drops Sept. 8 via the Highsnobiety online store and at its “Neu York” retail pop-up in SoHo, where the partners will co-host an exclusive New York Fashion Week VIP launch party that evening. The immersive event will convene cultural tastemakers for DJs, live entertainment, a co-branded delivery truck and Coke Zero-inspired drinks inside the space, which will bring the workwear capsule to life with a warehouse aesthetic.

"Coca‑Cola Zero Sugar and Highsnobiety were both established in 2005,” said David Fischer, Founder and CEO, Highsnobiety. “As storytellers at heart, we immediately felt excited about developing this next collaboration with the iconic Coca‑Cola brand family, which comes in the form of a workwear inspired collection, as a reference to both of the brands' longevities. New York Fashion Week and our 'Neu York' initiative will be the perfect moment to launch this project."

The capsule launch follows the success of the co-branded 2022 Disneyland® Paris capsule collection. Coca‑Cola and Highsnobiety teamed up for “Classic Paris”, which celebrate Disneyland’s 30^th anniversary with 90's-inspired apparel and accessories.