Months before a record 48 teams take the pitch in pursuit of the FIFA World Cup™ Original Trophy hundreds of thousands of fans across the tournament’s three host countries will have the once-a-lifetime opportunity to see global soccer’s most coveted prize up close.

Coca‑Cola announced that fans in the U.S. and Canada can register for tickets to the FIFA World Cup™ Trophy Tour by Coca‑Cola at https://cokeurl.com/tour. Fans can claim up to four complimentary, first-come, first-served tickets to witness the iconic symbol at over 25 cities across the United States and Canada, including all host cities where matches will be played this summer.

FIFA World Cup™ Trophy Tour by Coca‑Cola — U.S. & Canada 2026 Tour Schedule

For the first time, 70% of the FIFA World Cup™ Trophy Tour by Coca‑Cola will unfold within the host nations, traveling for 71 days dedicated across the United States and Canada. This sixth edition marks a pivotal shift in how Coca‑Cola brings the tournament experience directly to fans.

After enjoying an ice-cold Coca‑Cola and capturing their moment with the original, solid gold FIFA World Cup™ Original Trophy — which remains in FIFA’s possession and may only be touched by former FIFA World Cup™ winners, heads of state and the FIFA president — fans will enter a festival-style atmosphere featuring interactive football challenges, games, music, DJs and more. A new five-way podium will allow up to 1,000 fans per hour to enjoy their photo moment with the trophy.