Hurricane Ida has devastated the U.S. Gulf Coast, destroying more than 10,000 homes, leaving more than 1 million people without power, water and fuel, and taking several lives. After making landfall near New Orleans as a Category 4 storm—on the 16th anniversary of Hurricane Katrina—Ida caused record flooding in New York City and continues to move through the Northeast.
The Coca‑Cola Foundation, the philanthropic arm of The Coca‑Cola Company, is awarding a grant of $750,000 to the American Red Cross to support immediate relief efforts.
Beverages, especially water, are urgently needed in times of disaster. The Coca‑Cola Company’s North America Operating Unit (NAOU) and bottling partner Coca‑Cola UNITED have donated thousands of cases of water and other Coca‑Cola beverages to frontline organizations and nonprofit groups serving those in need along Ida’s path. The NAOU—an ongoing supporter of the American Red Cross Annual Disaster Giving Program, which helps provide immediate resources for food and shelter, and supports long-term rebuilding efforts—also is contributing $100,000 to a local nonprofit for Ida relief.
In addition to supporting local communities, the Coca‑Cola system’s top priority following every natural disaster is to make sure all associates and their families are safe. The Coca‑Cola Employee Disaster Relief Fund, supported by Coca‑Cola colleagues with additional funding from the Coca‑Cola system and The Coca‑Cola Foundation, provides financial assistance to those impacted by Hurricane Ida.
“The Coca‑Cola system comes together in times like these to support our communities, employees, bottlers and customers,” said Jeremy Faa, President, South Zone, Coca‑Cola NAOU. “We are collaborating with local authorities and relief agencies to donate beverages, funds and resources to help those in need recover from this powerful storm—the full impact is still being determined.”