• Horror icon Ghost Face®, in partnership with Fun World and Paramount+ team up with Fanta for Halloween 2026
• New limited-edition Ghost Face® flavor launches alongside collectible can designs
• Ghost Face® becomes the first horror icon to enter Fanta’s Haunted Universe

ATLANTA, Aug. 26, 2026 – This Halloween, Ghost Face® is bringing the scares to Fanta.

For the first time ever, the legendary horror icon is joining forces with Fanta for a limited-edition Halloween collaboration, introducing Ghost Face® Punch – a brand-new limited-edition flavor. 

For decades, Ghost Face® has been one of the world's most recognizable Halloween characters, made most famous by the iconic Scream movies. Now, fans can experience the horror icon in an entirely new way as he becomes the first-ever guest character to enter Fanta’s Haunted Universe.

Fanta’s Haunted Universe, which recently launched with a captivating cinematic trailer, is the brand's first original Halloween entertainment world. Blending the excitement of fandom with the spirit of Halloween, it invites fans into a world of thrilling adventures and imaginative storytelling inspired by the season’s most iconic traditions.

At the heart of Fanta’s Haunted Universe are four original characters inspired by classic Halloween legends, each with their own unique powers and personalities. This Halloween, fans will meet these characters for the first time and can collect them on limited-edition Fanta cans, alongside the newest and most iconic addition to the universe: Ghost Face®. As the first horror icon to enter Fanta’s Haunted Universe, Ghost Face® marks a unique crossover that unites two beloved symbols of Halloween, bringing fans an exciting new way to celebrate the season.

Ibrahim Khan, Global Vice President of Marketing at Fanta said: Fanta’s Haunted Universe marks our move from collaborators to creators, building original characters and stories designed to grow beyond a single season. But every haunted universe needs an icon of horror - and there are few more iconic than Ghost Face®. We’re thrilled to welcome him into Fanta’s Haunted Universe for Halloween 2026, as we continue building a Halloween world fans can look forward to returning to year after year.”

Halloween has always been about the characters, stories and traditions that fans return to year after year. By bringing together Ghost Face® and Fanta, the collaboration celebrates two beloved parts of Halloween culture. Whether it's collecting limited-edition cans, enjoying seasonal flavors or getting together with friends for a Scream movie marathon, the partnership is designed to help fans make the most of the season.

R.J Torbert, Director of Licensing and Brand Enforcement at Fun World said: "Ghost Face® has been a Halloween favorite for decades and is recognized as The ICON of Halloween®. We're excited to see him join Fanta’s Haunted Universe as its first-ever guest character. Bringing together Ghost Face® and Fanta creates a fun and unexpected Halloween experience that celebrates everything fans love about the season. It has been a pleasure working with the Fanta team to bring this project to life”.  

Paramount+ and Coca‑Cola partnered with Roger Jackson (voice of Ghost Face) to provide the audio for the campaign. The Scream collection of movies (1-7) is available for stream to watch on Paramount+ (availability of full franchise varies by territory)