Horror Icons Grace Fanta Packaging and More for Brand’s Biggest Global Halloween Campaign Yet
08-27-2025
Fanta is scaring up an epic dose of delicious Halloween fun in 2025 with the help of four horror movie icons.
The soft drink brand is partnering with Universal Pictures and Blumhouse for a global campaign that will bring a legendary cast of characters to collectible packaging, cinema and retail experiences, influencer-driven social media content and more.
The Fanta® Halloween Collection features the limited-edition berry flavor, Fanta Chucky Punch, plus character takeovers on the core Fanta lineup: The Grabber* (Black Phone) on Strawberry, Freddy Fazbear (Five Night’s at Freddy’s) on Orange and M3gan (M3gan) on Grape. Consumers can scan on-pack QR codes to access exclusive digital content and experiences.
“Fanta and Halloween are the perfect fit because both are fun and delicious,” said Ibrahim Salim Khan, Global VP, Fanta. “This is the time of the year when our cravings for tasty treats and festivity and self-expression come back to life. And because scary can be fun, too, horror movies are a huge part of Halloween celebrations.”
Universal will release two terrifying new chapters for these horror icons: Black Phone 2 (in theaters Oct. 17) and Five Nights at Freddy’s 2 (in theaters Dec. 5). Both films are from Blumhouse, the leader in horror.
Characters featured in the Fanta Halloween campaign fall into what Khan calls the “comedy horror” genre — which is more light-hearted than gory slasher films — and represent a mix of cult-classic figures and teen faves for cross-generational appeal.
Fanta’s Halloween campaign rolls out this week across Latin America, Europe, North America and select markets in Asia-Pacific.
“We’ve activated Halloween for the better part of the last decade in different markets in different ways, but last year’s launch of ‘Wanta Fanta’ gave us a consistent platform to launch creative campaigns on a global scale,” Khan said.
“We plan to continue building on our learnings and keep getting better at connecting with consumers during the season in culturally relevant ways.”
*The Grabber is not available in Latin America.