Ever wondered what it felt like to taste something the whole world would one day fall in love with? From August 10 through August 31, that very moment comes alive at The Battery Atlanta, just steps from Truist Park.

• The Jacobs' Soda Fountain activation recreates a late-1800s pharmacy counter, inviting you to experience it for yourself, exactly the way those original sippers did.
• Trained hosts craft the 1886 Perfect Serve right before your eyes, walking you through the little rituals that once made soda fountains the go-to gathering spots in every neighborhood.
• While you're there, pick up a custom flared souvenir cup for $3.00 and explore historic artifacts celebrating 140 years of connection and refreshment.

Walk up to the activation and the modern hum of game-day crowds seems to soften. Step inside, and a humble shipping container reveals itself as a surprise: a lovingly reimagined pharmacy soda fountain, the kind you might have wandered into on a warm Atlanta afternoon in 1886.

Polished surfaces, apothecary details and the warm glow of a bygone counter set the scene. Trained hosts stand ready, not as ordinary servers, but as storytellers dressed for the part, eager to walk you through the moment Coca‑Cola® was first served.

On May 8, 1886, Coca‑Cola® was first served at Jacobs' Pharmacy in downtown Atlanta, a single glass poured over a humble counter that would go on to spark something global. What started as one refreshing moment has grown into a beverage enjoyed by people everywhere. Now, the Jacobs' Soda Fountain activation at The Battery brings that founding chapter back to life. You'll get to step behind the same kind of counter where it all began, connecting with a story that's been 140 years in the making.

Standing inside this recreated fountain, you feel the wonder of that origin story, not as a distant fact, but as something you can see, smell and taste.

At the heart of the experience is the 1886 Perfect Serve, hand-crafted right before your eyes. Each glass is prepared with the same care and ceremony that made the soda fountain such a cherished gathering place more than a century ago.

Our hosts measure, mix and pour with practiced hands, sharing the little rituals that turn an ordinary drink into an occasion. Take that first sip and it's easy to imagine the customers of 1886 doing the very same thing, pausing, savoring and marveling at something entirely new.

The Perfect Serve pairs refreshment with a taste of the moment Coca‑Cola® began, delivered with all the warmth of an old-fashioned welcome.

Every great memory deserves a keepsake. For $3.00, you can take home a custom flared souvenir cup, its silhouette echoing the elegant glassware of the era.

It's the kind of small treasure that lingers on a kitchen shelf and sparks conversation long after the visit ends, a tangible reminder of the afternoon you traveled back 140 years.

The flared shape isn't merely decorative. It nods to the classic vessels of the original soda fountains, connecting your hand to the hands that lifted similar cups all those decades ago. Fill it, raise it and toast to a story still being written.

Beyond the fountain counter, the space invites you to linger among historic artifacts that trace Coca‑Cola's early history. These carefully curated pieces reveal how a single Atlanta pharmacy sparked innovations in flavor, distribution and the idea of the shared refreshment moment.

Each display offers a small revelation, a glimpse into the ingenuity that carried a homegrown recipe from one counter to many communities worldwide. Exploring these treasures, you begin to understand that Coca‑Cola's history is a history of people coming together: neighbors at a fountain, families at a ballpark, friends raising a glass.

This summer marks a remarkable milestone, 140 years since that first glass was poured. What better place to honor it than at The Battery, a modern gathering spot buzzing with the same spirit of togetherness that has long drawn people together.

Between innings and evening strolls, the Jacobs' Soda Fountain activation is a chance to slow down and celebrate where it all started. So bring your curiosity, bring your thirst, and come be part of the story.

Head to The Battery Atlanta from August 10 through August 31 and experience a taste of history for yourself.