Minute Maid is bringing its persistent "Bring the Juice" platform to Minute Maid Zero Sugar for the first time, embarking on a new chapter of the platform with the introduction of a new campaign that celebrates turning everyday moments into small wins with humor, vibrancy and optimism.

• Minute Maid expands its ‘Bring the Juice’ platform to Minute Maid Zero Sugar for the first time, uniting more of the brand portfolio under a shared creative platform rooted in helping consumers celebrate life’s small wins.
• New ‘Bring the Juice’ content, including multiple TV spots and a series of social-first "Minute-atures," set in a playful miniature world, bring the campaign to life through relatable moments and sharp humor.
• The campaign will run in both English and Spanish across the U.S. and Canada, featuring the voices of comedic talent in each language, including stand-up comedian and actress, Melissa Villaseñor for the Spanish-language creative. The campaign will reach audiences across streaming and digital platforms, including Disney+, ESPN+, Hulu, Netflix, Paramount+, Tubi, Amazon, Fuse and more.
• Minute Maid Zero Sugar delivers full flavor with zero grams of sugar per serving and a lineup of refreshing flavors, reinforcing that consumers don’t have to compromise on taste while navigating everyday life.

Turning Everyday Tradeoffs Into Small Wins

Adulting is full of tradeoffs. Whether it's surviving an awkward school drop-off, resisting the urge to compete with your lawn-obsessed neighbor, or finally tackling that junk drawer while waiting for someone who's running late, life's smallest moments can sometimes feel like its biggest victories.

That's the inspiration behind the newest campaign from Minute Maid Zero Sugar, which expands the brand's Bring the Juice platform to the Zero Sugar portfolio for the first time. Through relatable humor and fresh creative, the campaign celebrates the everyday moments where a little confidence, positivity – and a delicious glass of Minute Maid Zero Sugar – can help turn compromise into a small win.

Grounded in the insight that life often asks us to choose between what we want and what we need, the campaign reminds consumers that great taste doesn't have to be one of those compromises. With full flavor and zero grams of sugar per serving, Minute Maid Zero Sugar is made for people looking to bring a little more juice to everyday life.

“Bring the Juice is all about helping people embrace the moments that make everyday life a little brighter,” said Marisa Black, Senior Director, Minute Maid Juice Portfolio, The Coca‑Cola Company North America Operating Unit. “By extending the platform to Minute Maid Zero Sugar, we're showing that choosing zero sugar doesn't mean compromising on flavor, it means bringing more positivity, confidence and a little “Juice” when it’s needed.”

Bringing Small Wins to Life

The campaign comes to life through three humorous creative spots inspired by familiar adulting moments – from navigating awkward social situations to making the most of unexpected downtime. In each story, "The Juice" serves as an encouraging voice that helps the characters embrace life's everyday tradeoffs with a little more swagger and a lot more flavor. The campaign launches in both English and Spanish, with comedian and actress Melissa Villaseñor lending her signature wit as the voice of "The Juice" in the Spanish-language films.

“Some of my favorite comedy comes from everyday life because we all have those moments where things don't go exactly as planned, but even the smallest wins can brighten your day,” said Villaseñor. “I love that this campaign celebrates those moments and reminds people to find a little joy wherever they can, and I had so much fun bringing the voice of ‘The Juice’ to life in Spanish.”

The fun continues on social with "Minute-atures," a new series built around handcrafted miniature worlds, action figures and playful storytelling that transforms life's small wins into larger-than-life moments. Designed for today's social audiences, the content extends the campaign's bold, flavor-first personality in an imaginative, scroll-stopping format.

Supported by robust marketing efforts across the U.S. and Canada, the campaign will run throughout the summer across streaming, digital and social platforms, including Disney+, ESPN+, Hulu, Netflix, Paramount+, Tubi, Amazon, Fuse and more.

Full Flavor, Zero Sugar

At the heart of the campaign is a simple promise: consumers shouldn’t have to compromise on taste.

Minute Maid Zero Sugar offers all the flavor with zero grams of sugar per serving. Available in refreshing flavors including Lemonade, Pink Lemonade, Strawberry Lemonade, Orange Pineapple, Fruit Punch, Mango Passion and Pineapple, Minute Maid Zero Sugar delivers more flavor – and a little more “Juice” – to any moment.

For more information about Minute Maid Zero Sugar or the “Bring the Juice” campaign, visit Coca‑Cola.com and follow Minute Maid on social media.